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American to win prestigious L'Iris D'or award at Sony World Photography Awards.
Two new α A-mount lenses with refined versions of ZEISS® Vario-Sonnar T* standard and wide angle zooms.
Two new premium compact cameras perfect for travelling light.
The prestigious Technical Image Press Association has again recognised Sony’s innovation in the digital imaging industry.
BEST PHOTO / VIDEO CAMERA PROFESSIONAL: a7S
Sony’s strategy of using larger pixels on a full-frame Exmor CMOS sensor
(12.2MP) pays dividends in a very high dynamic range (15.3 stops), excellent
low-light capability (Fast Intelligent AF to -4EV and low noise) and extremely
high sensitivity (extended ISO range 50-409,600). Their “direct pixel readout”
utilizes the entire width of the sensor without line skipping or pixel binning,
which means that both HD and 4K video data is processed from each and
every one of the sensor’s pixels. The unit allows users to shoot with
uncompressed 4:2:2 Full HD and uncompressed QFHD 4K video in 8-bit
4:2:2, with the latter put through to a third-party 4K recorder via HDMI. It
comes equipped with SLog2 gamma, found in Sony’s professional video
cameras, which offers the ability to include a picture profile for gamma,
black, level and colour adjustments that can be saved for use in a multicamera
shoot. Full details of the a7S can be seen here.
BEST CSC ENTRY LEVEL: a5100
Dubbed a “super compact” CSC, the Sony α5100 is about half the size of a
conventional DSLR. The camera holds a 24MP APS-C CMOS sensor with the
same gapless on-chip lens structure as the company’s α7R. The camera
delivers a very fast 0.07 second AF acquisition time, with up to 6 frames per
second continuous shooting with AF tracking, aided greatly by the 179-point
phase detection AF sensor. There are numerous video options: Full HD in
cinematic 24p, 60p and 60i frame rates; selectable in-camera XAVC S with a
50Mb/second bit rate; Blu-Ray quality AVCHD; and MP4 codecs, all with
HDMI connectivity. The camera also delivers an impressive ISO range of 100-
25,600. It’s compatible with Sony α E-mount lenses, and α A-mount lenses
with an optional adapter. Full details of the α5100 can be seen here.
BEST MOBILE IMAGING DEVICE: ILCE-QX1
Smartphone photographers often see little point in carrying both phone and
camera for picture making, but more and more come away wanting better
image quality and more shooting flexibility. The Sony QX1 offers true
mirrorless camera capability in a compact, “bodyless” solution. The unit
attaches to a smartphone with an easy adapter or it can also be used
independently of the smartphone if desired with the smartphone used as the
viewfinder via an NFC/WiFi connection. The QX1 has a large APS-C 20.1MP
image sensor, a built-in flash, and a mount to attach any Sony α E lens. Third
party lenses can also be attached via the appropriate mount adaptor. Once a
picture is made it can be stored on both camera and phone memory. The
QX1’s low light performance is clearly superior to that delivered by
smartphones, as are the resultant 30p HD videos. Full details of the ILCE-QX1 can be seen here.
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $75 billion for the fiscal year ended March 31, 2014. Sony Global Web Site: http://www.sony.net/
• BEST PHOTO / VIDEO CAMERA PROFESSIONAL: 7S • BEST CSC ENTRY LEVEL: 5100 • BEST MOBILE IMAGING DEVICE: ILCE-QX1
This year, Sony celebrates yet another success as Red Dot recognises the corporation’s innovative product designs with a total of 15 awards.
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