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Sony launches PlayMemories series

10 January 2012

Enjoy high quality videos and photos captured with digital cameras and camcorders on various devices

Sony announces the global launch of its PlayMemories series. This suite of services and applications lets consumers enjoy their videos and photos on devices including LCD TVs, personal computers, tablets, and smartphones.

PlayMemories makes it easy to view, edit and share videos and photos whenever you want, wherever you want and on your chosen device.

Sony is already committed to offering a range of products and services to capture everyday moments as well as professional-quality video and photos. PlayMemories realizes the concept of ‘Play more, all your memories’ and enriches consumers’ post-shooting digital imaging experiences.

The PlayMemories series includes four elements:

· PlayMemories Online – a cloud-based service for easy managing and sharing of videos and photos.

· PlayMemories Home – an application for organizing and editing videos and photos on personal computers.

· PlayMemories Studio – an application for organizing, editing and viewing videos and photos on PLAYSTATION®3 (PS3®).

· PlayMemories Mobile – an Android/iOS app for transferring videos and photos to smartphones or tablet devices from Wi-Fi enabled and compatible cameras such as Bloggie Live announced in U.S.A..

PlayMemories Online – Available FREE from Spring 2012 (UK, France, Germany only)

Playmemories OnlinePlaymemories Home Playmemories StudioPlaymemories Mobile

Hosted by Sony, this cloud service allows easy uploads of videos and photos captured with digital cameras or camcorders to enjoy anytime, anywhere, on devices including compatible BRAVIA TVs, personal computers, tablets, and smartphones. Just sign in through your Sony Entertainment Network account as usual to enjoy video and audio streaming services.

For details, visit

PlayMemories Home – Bundled with digital imaging products by Sony from January 2012

Bundled with cameras and camcorders by Sony, this PC software application lets consumers transfer, organize, view, edit and share their still images and videos.

Organizing & Viewing: The friendly interface makes it easy to upload images from any PC straight to the Cloud. ‘Calendar View’ and ‘Map View’ simplify organization of videos and photos by date or location.

Editing: 2D and 3D images can easily be edited and copied to a Blu-ray Disc.

Sharing: Enjoy the convenience of fun, easy uploads to PlayMemories Online and other popular sharing sites like Facebook® and YouTube™.

PlayMemories Studio – Available from Spring 2012 at exclusively at PlayStation® Store (paid-for application)

Thanks to the immense processing power of PS3®, videos and large image files can be zoomed and scrolled smoothly. Have fun editing HD video content right on your TV screen: managing images and clips with your DUALSHOCK®3 wireless controller is as easy and intuitive as playing a video game. It’s also possible to control the application remotely with PlayStation® Vita or PSP® (PlayStation Portable), via Remote Play. A free time-limited trial version is also available at PlayStation® Store.

Organizing & Viewing: View all your images stored on PS3®, cameras, external hard drives and connected USB storage devices. Searching and sorting images by date or location is also very easy.

Editing: Easily add visual/sound effects such as slow motion. Adding captions and other text to your footage is as easy and fun as playing a game.

Sharing: Uploads to Facebook®, PlayMemories Online and other services are quick and easy.

PlayMemories Mobile

Available as a free download in early January 2012 at Android Market and App Store(SM), PlayMemories Mobile is an app for Android™ or iOS devices that allow images captured with Wi-Fi enabled and compatible cameras such as Bloggie Live announced in U.S.A to be transferred to smartphones or tablet devices. Images can be also uploaded to Facebook®, Youtube™ and PlayMemories Online.

Notes to editors

PlayMemories Online, PlayMemories Home, PlayMemories Studio and PlayMemories Mobile are trademarks of Sony Corporation.

PlayStation, PS3 and PSP are registered trademarks of Sony Computer Entertainment Inc.

Sony Entertainment Network and Bloggie are trademarks of Sony Corporation.

BRAVIA is a trademark or registered trademark of Sony Corporation.

Android, Android Market and YouTube are trademarks of Google Inc.

Facebook® is a registered trademark of Facebook Inc.

App Store(SM) is a service mark of Apple®

iOS is a registered trademark of Cisco Systems, Inc..

AVCHD and the AVCHD logo are trademarks of Panasonic Corporation and Sony Corporation.

Other company or product names cited are trademarks or registered trademarks of their respective owners.

For more information please contact

Offering an integrated entertainment experience through its electronics, mobile, music, pictures, game and the Sony Entertainment Network, Sony is uniquely positioned to be one of the world's leading consumer brands. Sony is renowned for its audio-visual products in both the consumer and professional markets, such as the 4K Ultra HD and Full HD LED BRAVIA™ televisionCyber-shot™ digital cameraHandycam® camcorder, “α” (pronounced Alpha) digital SLR camera, Xperia™ Tablet and Walkman® MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment. 

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“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “Xperia”  are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.