Three new Cyber-shot™ cameras from Sony make unforgettable images beautifully affordable. Packed with smart features like Smile Shutter and Intelligent Scene Recognition, the Cyber-shot™ W220 and W210 are your passport to gorgeous photos with more fun and less fuss. When real value counts as much as great pictures, the colourful Cyber-shot™ S950 puts unbeatable Sony quality within everyone’s reach.

Cyber-shot™ W220 and W210

The two latest additions to the stylish Cyber-shot™ W Series take the hard work out of capturing amazing images, whatever you’re doing.

Sporting a super-high resolution of 12.1 effective megapixels, the W220 and W210 feature a top-quality Carl Zeiss lens with 4x optical zoom to bring your favourite subjects closer. Both models also feature SteadyShot image stabilisation (W220: Optical SteadyShot). Coupled with high sensitivity (max ISO 3200), this reduces camera shake for crisper pictures when you’re shooting handheld without a tripod.

Smile Shutter captures more happy moments and is great fun to use, it automatically fires the shutter when someone smiles. Adjustable to prioritise children’s or adults’ smiles, it’s perfect for relaxed, informal portraits. Smile Shutter also works in conjunction with Face Detection. This fine-tunes focus, exposure, white balance and skin tones for beautiful portraits.

Both new W-Series models also feature Intelligent Scene Recognition for simpler shooting in difficult conditions. This automatically adjusts camera settings for best results in a range of commonly-encountered situations like backlit scenes or twilight portraits.

Detail-packed pictures can be enjoyed on the large, clear 2.7-inch LCD screen. High Definition slideshows with music add an extra dimension of fun to viewing your shots - either on the LCD screen or a connected BRAVIA™ television. PhotoTV HD means even more vibrant, colourful images when the camera is connected to a compatible BRAVIA™ TV (requires optional HD cable).

Cyber-shot™ S950

Available in a choice of stylish silver, pink or black finishes, the easy-to-use Cyber-shot™ S950 is your perfect introduction to the world of beautiful digital images.

Image quality stands out, thanks to a generous 10.1 effective megapixel resolution and powerful 4x zoom lens to bring your subject closer. There’s a large 2.7-inch screen for viewing your shots in comfort. First-time camera users won’t be confused by simple shooting menus and a choice of six easy-to-use Scene Selection modes. There’s also an Easy Shooting mode that simplifies operation while offering helpful on-screen instructions.

Originally introduced on high-end Cyber-shot™ models, enhanced Face Detection can track up to eight faces in a scene, fine-tuning focus and exposure for beautiful portraits. SteadyShot image stabilisation compensates for camera-shake. In tandem with a special High Sensitivity mode (max. ISO 3200), it’s the key to crisp, beautiful images – especially when you’re shooting indoors or in low light without a tripod.

All new Cyber-shot™ models include Picture Motion Browser version 4.0 (S950) and version 4.2 (W210 and W220). The latest version of Sony’s image management application simplifies sorting, viewing and searching through photos and video clips stored on your PC’s hard drive. There’s also a wide range of optional accessories available to help you get even more from your Cyber-shot™.

There have been three new designs of soft carry cases introduced to protect the main unit against scratches and dust. The first, a genuine leather case available in four colours (Black, Red, Brown & White) – LCS-CSVA. The second, a pressed leather case in a different design also in four colours (Black, Blue, Green & Pink) – LCS-CSVB and lastly a casual soft carrying case with six colour variations (Black, Green, Silver, Pink, Brown & Blue) – LCS-CSVC.

A newly developed GPS unit kit GPS-CS3KA can put geotag data on pictures taken by Cyber-shot™ , these can then be viewed on maps with Google Earth™ software and uploaded on major web sharing services. The key benefits over the previous model are higher sensitivity, built-in memory card and SD slots and an LCD display for enhanced usage.

The Cyber-shot™W210, W220 and S950 are available from February 2009.