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Sony World Photography Awards 2010 Amateur winners announced

22 March 2010

The amateur category winners for the 2010 Sony World Photography Awards are announced today, Monday 22 March.

The nine outstanding photographers, who beat off competition from 43,745 amateur submissions from 144 countries, are:

• Architecture - Marianna Marcantonini, Italy
• Conceptual & Constructed - Jake Lowe, Australia
• Documentary - Fredrik Jalhed, Sweden
• Fashion - Alex Chebotar, Russia
• Landscape - Hayri Kodal, Turkey
• Music - Vitali Seitz, Germany
• Natural History - Alex Goh, Malaysia
• Portraiture - Richard Brocken, The Netherlands
• Sport - Maksym Gorbatskyi, Ukraine

The winners were chosen by the Honorary Judging Committee, comprising world-renowned photographers, curators and representatives from leading international photo agencies, from a shortlist that was pre-selected by inspectors from iStockphoto.

Kelly Thompson, COO from iStockphoto, said "This is our second year helping review this category and we continue to be delighted with the creativity and skill we see manifested in these rising stars. We are excited to continue watching them grow.”

The amateur category winners will be showcased at the Winners’ Exhibition as part of the World Photography Festival, a five day celebration of the craft of photography held in Cannes from 22-27 April.  Each photographer will have their work published in the Sony World Photography Awards Winners’ Book and will then be exhibited around the world throughout 2010 and 2011 as part of the Sony World Photography Awards Global Tour.

The overall Sony World Photography Awards, Amateur Photographer of the Year will be chosen from the nine category winners and announced at the Sony World Photography Awards ceremony and gala evening in Cannes on Thursday 22 April.   The overall winning amateur photographer will receive a $5,000 cash prize as well as Sony camera equipment.

The 2010 professional category winners and the winner of the L’Iris D’Or, the Sony World Photography Awards, Photographer of the Year, will be also announced in Cannes on 22 April.

The awards showcase will take place inside the Grand Lumier Theatre of the Palais des Festivals and is open for the public to attend.  Tickets are available through www.worldphotographyawards.org/festival

Astrid Merget, Creative Director of the World Photography Organisation said “Each year the quality of Amateur photographers impresses us and the jury more, showing that the line between a true amateur – a lover of the craft – and a professional photographer is very often blurred.  We are indeed very proud to have received such fantastic entries.”

Yoshiyuki Nogami, Vice President of Digital Imaging at Sony Europe, said: “When digital imaging technology is placed in the right hands, it can evoke a profound emotional response unmatched by any other media. This year’s entries into the amateur categories have once again uncovered an amazing wealth of emerging talent which we are proud to nurture and support.”

All the winning and shortlisted amateur images can be viewed at www.worldphotographyawards.org

Notes to editors


· Images are available to download via the press area of www.worldphotographyawards.org Use of images must comply with SWPA terms and conditions. Password details are available from Colman Getty

· Images submitted must have been taken in 2009 and amateur photographers could enter up to 3 images per category

· The official pre-selection committee of the amateur competition is iStockphoto, the internet’s original member-generated image and design community. iStockphoto is the world’s busiest online image market which has helped thousands of amateur photographers increase their skills and go on to sell their work professionally.

· Created by the World Photography Organisation, the World Photography Awards (WPA), sponsored by Sony, launched in 2007.  The World Photography Organisation (WPO) supports professional, amateur and student photography, lending a global platform for the photographic industry to communicate, converge and showcase current trends in Photojournalism, Fine Art and Commercial photography.   Delivering various initiatives and programmes across this global community under the “World Photography” brand, these programmes involve the photographer in commercial, cultural and educational activities within the many industry sectors, whilst also creating cultural activities for the public to participate in.  Also currently included within the World Photography portfolio are the World Photography Student Focus Competition; the World Photography Awards Global Tour, the World Photography Festival, the World Photography Focus Programme and the recently launched World Photography Collection.

· The WPA website - www.worldphotographyawards.org features an online gallery and news section. It also includes comprehensive information about the awards, the categories, a current list of World Photographic Academy members, and key dates.

For more information please contact
Sony Europe Press Centre


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