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World Photography Organisation and Sony partner with Save the Children

27 April 2011

Sony World Photography Awards 2011

The World Photography Organisation and Sony are delighted to announce today, Wednesday 27 April, a partnership with Save the Children for the 2011/12 Focus Award.

Each year WPO collaborates with an international charity for the special Focus Award, dedicated to using photography in order to raise awareness on a particular global issue.

The 2011/12 award will focus on Save the Children’s emergency relief work in order to raise the profile of under-reported emergencies and the importance of the Children’s Emergency Fund in responding immediately to disasters.

Tatsuya Akashi, Vice President of Digital Imaging at Sony Europe, said: 'We are proud to support the invaluable work carried out by Save the Children and provide a photographic platform to document the importance of these relief efforts.'

Jasmine Whitebread, Chief Executive of Save the Children International comments: “Save the Children is delighted to partner with the World Photography Organisation and Sony to draw attention to the millions of children caught up in disasters around the world every year. Our children’s emergency fund helps us to respond immediately when disaster strikes. Save the Children has responded to emergencies around the world including the earthquake in Haiti, the floods in Pakistan, the food crisis in Niger and the earthquake and tsunami in Japan as well as many others which never make it onto our TV screens. This partnership will help us raise the profile of “forgotten” emergencies and help save more children’s lives.”

Scott Gray, Managing Director of the World Photography Organisation adds: “The principal aim of the Focus Award is to harness the power of photography and, through our global networks, engage with photographers of every ability in order to highlight the important work being carried out by organisations such as Save the Children."

The Save the Children programme, which was unveiled at the Gala Ceremony for Sony World Photography Awards 2011 at the Odeon Leicester Square, will open on 1 June 2011 along with the 2012 competition.

WPO are the organizers of the Sony World Photography Awards, the leading international photography awards programme for student, amateur and professional photographers. Previous Focus Award charities have included UNICEF and the Princes Rainforests Project.

For further information contact
Jane Acton
Colman Getty
Tel: 020 7631 2666 / 07971 661576
E: jane@colmangetty.co.uk

Notes to editors


Created by the World Photography Organisation, the World Photography Awards, sponsored by Sony, launched in 2007. The World Photography Organisation supports professional, amateur and student photography, lending a global platform for the photographic industry to communicate, converge and showcase current trends in Photojournalism, Fine Art and Commercial photography. Delivering various initiatives and programmes across this global community under the “World Photography” brand, these programmes involve the photographer in commercial, cultural and educational activities within the many industry sectors, whilst also creating cultural activities for the public to participate in. Also currently included within the World Photography portfolio are the World Photography Student Focus Competition; the World Photography Festival, the World Photography Focus Programme and the World Photography Collection. www.worldphoto.org

About Save the Children

Save the Children works in more than 120 countries. We save children's lives. We fight for their rights. We help them fulfil their potential.

The Children’s Emergency Fund not only provides us with the money needed to help when disaster strikes, it also means that we can respond quickly to other overlooked emergencies. The fund is set up because Save the Children knows that most lives are lost in first days after an emergency strikes – the quicker we respond, the more lives we save. In 2010, our fund reached more than 2 million people including children.

For more information about our work please go to savethechildren.org.uk

For more information please contact
Sony Europe Press Centre


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