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Sony Launches New “3D Experience” On Demand Streaming Service Offering Promotional Video Clips for 3D Capable “BRAVIA” LCD TVs

13 July 2011

Delivering the Latest Movie, Music and Sport Highlights in 3D



Sony Europe today announced the launch of “3D Experience”, a new, free of charge on-demand streaming service offering a range of promotional video clips and trial content in 3D, including highlights of “Wimbledon 2011”(*1), all in stunning 3D. The service(*2) will be available from July 13th to owners of 3D capable Sony “BRAVIA” LCD TVs(*3) immediately after purchase and without registration, and plan to expand to Sony’s 3D capable “Blu-ray Disc” Player and “Blu-ray Disc” Home Theater System. It will initially launch in five countries: the U.K., Germany, France, the U.S. and Canada..

“3D Experience” will provide instant access to an extensive range of 3D clips and trial content from a wide variety of genres, including movies, music, sports, and documentaries, with about 30 titles(*4) available at launch. Content available via this service will include highlights of “Wimbledon 2011” (held from June 20th), movie trailers from movies such as “Green Hornet™” and “Monster House” in 3D, and 3D music promotional video clips. Going forward, Sony plans to further expand the content line-up and promote “3D Experience” among content holders as a forum through which to showcase their 3D offerings.

Through “3D Experience”, Sony will provide an environment where users can actively discover and enjoy a variety of 3D content to further enrich their 3D entertainment experience.

Notes to editors


(*1): Coming soon
(*2): Recommended internet connection speed of 10Mbps. (for UK minimum 6mbps, 10mbps recommend)
(*3): 3D capable BRAVIA with “BRAVIA Internet Video” sold since 2010.
(*4): As of July 13th, 2011.

For more information please contact
Sony Europe PR Team


Offering an integrated entertainment experience through its electronics, mobile, music, pictures, game and the Sony Entertainment Network, Sony is uniquely positioned to be one of the world's leading consumer brands. Sony is renowned for its audio-visual products in both the consumer and professional markets, such as the 4K Ultra HD and Full HD LED BRAVIA™ televisionCyber-shot™ digital cameraHandycam® camcorder, “α” (pronounced Alpha) digital SLR camera, Xperia™ Tablet and Walkman® MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment. 

For more information on Sony Europe, please visit www.sony-europe.com. For more information on Sony Corporation please visit www.sony.net

“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “Xperia”  are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.