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Small cameras, big performance

10 January 2012

Easy-to-use new Cyber-shot™ DSC-W630, W620, W610 and S5000 from Sony

  • All-round images with new 360 Sweep Panorama
  • SteadyShot image stabilisation for clearer handheld shots (W630 with enhanced Optical SteadyShot)
  • Intelligent Auto mode recognises up to 33 scene settings for great results automatically(W630, W620, S5000)
  • Picture Effect modes (W630, W620, S5000) for easy in-camera effects
  • Cyber-shot™ W630: 16.1 megapixels, Carl Zeiss 5x optical zoom/25mm wide angle, HD video with Optical SteadyShot Active mode (combined with electrical stabilisation)
  • Cyber-shot™ W620: 14.1 megapixels, 5x optical zoom, HD video
  • Cyber-shot™ W610: 14.1 megapixels, 4x optical zoom
  • Cyber-shot™ S5000: 14.1 megapixels, 5x optical zoom

Point-and-shoot photography has never been so satisfying – or so much fun. Four new compact cameras from Sony make it simple for everyone to take great pictures. The Cyber-shot™ W630, W620, W610 and S5000 put high quality creative imaging within easy reach, even for first-time digital camera owners.

Featured on the Cyber-shot™ W620, W610 and S5000, SteadyShot image stabilisation ensures clearer handheld images with less blur. Optical SteadyShot on the W630 is now enhanced to combat camera shake even more effectively whether you’re shooting HD video or stills – even at high zoom settings.

New 360 Sweep Panorama on all models captures an all-round view of landscapes, city scenes and more. Just press the shutter button and sweep the camera smoothly: a burst of images is stitched together automatically to create stunning 360-degree photos.


Not sure how to get the best out of your next photo opportunity? Intelligent Auto (iAUTO) recognises up to 33 different shooting situations from portraits to twilight scenes. Cyber-shot™ automatically adjusts exposure and other camera settings for clear, natural results without fuss.

As an extra refinement, the Cyber-shot™ W630, W620 and S5000 add four Picture Effect modes for easy ‘in-camera’ creation of artistic images. Enhance your photos with Pop Color, Toy Camera, Partial Color, and Soft High-key effects, with no PC or editing software needed.

A perfect entry into the world of digital imaging by Sony, the Cyber-shot™ S5000 shares many of the fun, easy-to-use features of W Series models. Using widely-available AA batteries, it’s a practical, great-value choice for first-time photographers.

All four new cameras come with PlayMemories Home software pre-installed. Just connect Cyber-shot™ to your PC for easy viewing, editing, printing, emailing, web uploads, disc burning and more.

The range of compatible accessories for Cyber-shot™ now includes a new choice of carry cases that offer stylish, practical protection.

A perfect match for Cyber-shot™, the new core range of SDHC cards by Sony
Available from March 2012 in capacities up to 32GB. X-ray-, shock- and temperature-resistant, the cards’ performance has been upgraded to support data transfer rates up to 30MB/s – ideal for dependable continuous shooting and Full HD video with your Cyber-shot™. Now allowing recovery of accidentally deleted or damaged 3D as well as 2D photo/video files, File Rescue software is available as a free download for registered card owner.

The new Cyber-shot™ W630, W620, W610 and S5000 digital compact cameras by Sony are available from February 2012.

Notes to editors

Technical specifications




Effective Pixels

Approx. 16.1 megapixels

Approx. 14.1 megapixels

Image Sensor

1/2.3 type (7.75mm) CCD

1/2.3 type (7.76mm) CCD





Carl Zeiss Vario-Tessar

Sony lens


5x (optical) / 20x Digital Zoom

25mm wide angle

5x (optical) / 10x Digital Zoom

28mm wide angle


Auto / 80 / 100 / 200 / 400 / 800 / 1600 / 3200

Auto / 100 / 200 / 400 / 800 / 1600 / 3200

360 Sweep Panorama



Screen size and resolution

6.7cm/2.7" Clear Photo LCD (230k dot resolution)

6.7cm/2.7" Clear Photo LCD (230k dot resolution)

Battery Life (still image shooting)

Approx.110mins (CIPA standard with LCD on)

Approx.110mins (CIPA standard with LCD on)

Image stabiliser

Optical SteadyShot with Active Mode

SteadyShot (electronic)

Video recording

720p HD (Motion JPEG format)

720p HD (Motion JPEG format)

Internal memory

Approx. 27MB

Approx. 28MB

Approx. dimensions WxHxD (mm)

91.0mm x 52.2mm x 19.1mm

97.7mm x 56.2mm x 19.8mm

Weight (body only, excluding media and battery)

Approx. 100g

Approx. 100g

Available colours

Silver, Black, Gold, Violet, Pink

Silver, Black, Red

For more information please contact

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