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Higher picture quality, higher sensitivity

30 January 2012

Slim, power-packed Cyber-shot™ WX70/WX50 cameras from Sony grab even more amazing moments

  • 16.2 megapixel Exmor R™ CMOS sensor for extremely high resolution, low noise images and Full HD video
  • Extra High Sensitivity for clear images in dimly-lit conditions
  • Optical SteadyShot with Active Mode for steadiest ever handheld Full HD video, even when zooming
  • Superior Auto for professional-looking results in any situation
  • Detail-packed close-ups with 5x Optical Zoom and 10x Clear Image Zoom
  • Expanded choice of Picture Effect modes

Everyone can capture ultra-high quality still images and detail-packed Full HD video with two slim, advanced new Cyber-shot™ cameras from Sony.

Slipping effortlessly into a pocket, the colourful WX70 and WX50 further expand the choice of Cyber-shot™ models equipped with the ultra-sensitive, high performance 16.2 megapixel Exmor R™ CMOS sensor. It’s teamed with the latest BIONZ processor from Sony that assures speedy shooting responses and flawless, low-noise images – even in low light. Both cameras are crammed with easy-to-use features for anyone who’s serious about capturing great-looking photos and Full HD video with less effort.

New to Cyber-shot™ this year, Extra High Sensitivity technology expands your photo opportunities, especially in dimly-lit conditions*1. Maximum sensitivity is now boosted to ISO 12800, giving more opportunities for spontaneous handheld shooting without flash. In addition, noise levels are slashed to a sixth of previous Cyber-shot™ models*2. You’ll see the difference with crisp, beautifully natural low-light shots, from atmospheric portraits to interiors.

Now more advanced than ever, Optical SteadyShot adds Active Mode that’s combined with electronic stabilisation to combat camera shake when you’re shooting Full HD movies. It’s even effective at high zoom settings where other image stabilisation systems struggle to deliver clear, blur-free handheld video footage.

Superior Auto Mode takes the guesswork out of achieving professional results in virtually any situation. Detecting the current scene and shooting conditions, Cyber-shot™ automatically adjusts exposure and other camera settings for superb images with low noise and high dynamic range.

By Pixel Super Resolution technology from Sony doubles the 5x optical zoom range of the Carl Zeiss® Vario-Tessar lens without sacrificing image quality. With up to 10x Clear Image Zoom you’ll enjoy detail-packed close-ups without the artificial blockiness that mars conventional digital zoom.

It’s easy to create stunning ‘in-camera’ creative effects with no PC or image editing software needed. Picture Effect mode now offers an expanded palette of creative options including Toy Camera, Partial Colour, Pop Colour, HDR Painting, Miniature, Illustration, Watercolour, Soft High-key and Rich-tone Monochrome.

3D Sweep Panorama and 3D Still Image add an extra dimension of enjoyment to your shooting options. Slip on your active shutter glasses and enjoy the results on your 3D TV or 3D VAIO® Series PC.

Cyber-shot™ WX70 adds the luxurious refinement of a clear, large, photo-realistic 7.5cm Xtra Fine LCD touchscreen to frame, review and adjust your images.

Both cameras come with PlayMemories Home software pre-installed. Just connect Cyber-shot™ to your PC for easy viewing, editing, printing, emailing, web uploads, disc burning and more.

The range of compatible accessories for Cyber-shot™ now includes a new choice of carry cases that offer stylish, practical protection.

The slim, advanced new Cyber-shot™ WX70 and WX50 digital compact cameras by Sony are available in Europe from mid-March 2012.

- Ends -

*1 Realised by combining ‘By Pixel Super Resolution’ with pixel interpolation and superimposing technology. Effects and image details may not reproduce well depending on subject and/or shooting conditions.

*2 Approximate figure, based on Sony testing. Simulated results when compared with Cyber-shot models employing conventional noise reduction.

Technical specifications

Features

DSC-WX70

DSC-WX50

Effective Pixels

Approx. 16.2 megapixels

Approx. 16.2 megapixels

Image Sensor

1/2.3 type (7.77mm) Exmor R CMOS

1/2.3 type (7.77mm) Exmor R CMOS

Processor

BIONZ

BIONZ

Lens

Carl Zeiss Vario-Tessar

Carl Zeiss Vario-Tessar

Zoom

5x Optical Zoom / 10x Clear Image Zoom; 25mm wide angle

5x Optical Zoom / 10x Clear Image Zoom; 25mm wide angle

ISO

Auto / 100 / 200 / 400 / 800 / 1600 / 3200 / 6400* / 12800*

*Achieved by image superimposition and By Pixel Super Resolution technologies.

Auto / 100 / 200 / 400 / 800 / 1600 / 3200 / 6400* / 12800*

*Achieved by image superimposition and By Pixel Super Resolution technologies.

Display

7.5cm/3" XtraFine LCD touchscreen (921k dot resolution)

6.7cm/2.7" Clear Photo LCD (460k dot resolution)

Battery Life (still image shooting)

Approx.120mins (CIPA standard with LCD on)

Approx.120mins (CIPA standard with LCD on)

Image stabiliser

Optical SteadyShot Active Mode (combined with electronic stabilisation)

NB: Active Mode for movies only

Optical SteadyShot Active Mode (combined with electronic stabilisation)

NB: Active Mode for movies only

Video recording

Full HD (AVCHD 1920x1080 / 50i)

MP4 also selectable

Full HD (AVCHD 1920x1080 / 50i)

MP4 also selectable

Approx. dimensions WxHxD (mm)

92.2 x 52.0 x 19.1mm (3 3/4" x 2 1/8" x 25/32")

92.2 x 52.0 x 19.1mm (3 3/4" x 2 1/8" x 25/32")

Weight (body only, excluding media and battery)

Approx. 114g (4.0oz.)(Battery and Memory Stick DUO are included) / Approx. 98g (3.5oz.)(Body Only)

Approx. 117g (4.1oz.)(Battery and Memory Stick DUO are included) / Approx. 101g (3.6oz.)(Body Only)

Available colours

Silver/Black/White

Silver/Black/Pink/Gold/Blue

For more information please contact
Sony Europe PR Team


Offering an integrated entertainment experience through its electronics, mobile, music, pictures, game and the Sony Entertainment Network, Sony is uniquely positioned to be one of the world's leading consumer brands. Sony is renowned for its audio-visual products in both the consumer and professional markets, such as the 4K Ultra HD and Full HD LED BRAVIA™ TV, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, Xperia™ Tablet and Walkman® MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment. 

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