Select Region

Sony Europe
Sony Europe
English
Germany
Germany
Deutsch
France
France
French
Italy
Italy
Italiano
UK & Ireland
UK & Ireland
English
Poland
Poland
Portugal
Portugal
Spain
Spain
Belgium
Belgium - French
Belgium - Dutch
Russia
Russia

Sony confirms prices and on-sale dates for new BRAVIA X9 4K TV

15 May 2013

• Pre-order BRAVIA X9 4K Ultra HD LED TV online from 15th May
• In-store from mid-June
• Confirmed European pricing: €4,500 (55”) / €7,000 (65”)

Treat yourself to the detail and excitement of 4K by Sony with the new BRAVIA X9 4K Ultra HD TV. Available to pre-order online today (15th May), BRAVIA X9 blends stunning pictures, soul-stirring sound and breath-taking styling in a unique sensory experience.

In European stores from mid-June, BRAVIA X9 brings you TV pictures like you’ve never seen before. Offered in living room-friendly 55” and 65” screen sizes, it immerses you in the most natural, real images with four times the detail of Full HD.

Any content in 4K
With more films being produced and distributed in the format, 4K is this year’s biggest entertainment story. BRAVIA X9 upscales all your current content to 4K – including Blu-ray Disc™ films, TV shows and even low-resolution web videos – for a thrilling world of lifelike cinematic viewing.

Whatever you’re watching, the latest 4K X-Reality PRO engine ensures best-ever picture quality, from movies to smartphone clips.

Best picture and sound quality
Unique to Sony, TRILUMINOS Display enriches your viewing with a wider palette of richly realistic colours, from shimmering seascapes and skies to flowers and faces.

Fabulous pictures are teamed with sumptuous sound, powered by cutting-edge Magnetic Fluid Speaker technology for crisp dialogue and music.

BRAVIA X9 even connects wirelessly with your NFC-compatible Xperia smartphone or tablet at a touch. ‘Mirror’ your device wirelessly and enjoy photos, videos, games and apps on the big screen with rich colour and detail. Browse schedules, record shows and explore related content with TV SideView, the intuitive app for your Android or iOS device.

Sensational pictures and sound are complemented by an arresting new twist on ‘Sense of Quartz’ styling that makes a luxurious statement in any living space.

The new BRAVIA X9 4K LED Ultra HD TV is available in a choice of 55” (€4,500) or 65” (€7,000) screen sizes.

Notes to editors


For more information please contact
Sony Europe PR Team


Offering an integrated entertainment experience through its electronics, mobile, music, pictures, game and the Sony Entertainment Network, Sony is uniquely positioned to be one of the world's leading consumer brands. Sony is renowned for its audio-visual products in both the consumer and professional markets, such as the 4K Ultra HD and Full HD LED BRAVIA™ televisionCyber-shot™ digital cameraHandycam® camcorder, “α” (pronounced Alpha) digital SLR camera, Xperia™ Tablet and Walkman® MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment. 

For more information on Sony Europe, please visit www.sony-europe.com. For more information on Sony Corporation please visit www.sony.net

“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “Xperia”  are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.