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Great pictures to fit everyone’s pocket : Slim, stylish Cyber-shot cameras by Sony offer superb picture quality and outstanding value

28 May 2009
• 10.1/12.1 effective megapixels (W180/W190) • Easy to use with convenient shooting functions • Smile Shutter automatically captures smiling portraits • SteadyShot and High Sensitivity ISO 3200 for crisp, clear shots • Seven Scene Selection modes • 3x optical zoom and 17x/18x Smart Zoom (W180/W190) • Choice of three colours (silver, black, red)

Two slim, stylish Cyber-shot digital cameras from Sony offer outstanding quality and value to suit every pocket.

The Cyber-shot W180 and W190 are the perfect no-fuss choice for anyone who needs to capture family moments, holidays and nights out.

Both models look great with slim, clean lines and a choice of silver, black or red colour finish options. Ideal for first-time photographers, they’re beautifully easy to use, with a simple slide switch to select photo/movie/playback modes. For maximum creative freedom, a choice of seven Scene Selection modes adjusts camera settings automatically to suit virtually any subject.

While they offer superb value, the Cyber-shot W180 and W190 don’t compromise on class-leading picture quality and easy-to-use features.

A high resolution of 10.1/12.1 effective megapixels (W180/W190) ensures crisp, detail-packed enlargements to A3 size and beyond. Pristine picture quality is further enhanced by the high-quality 3x optical zoom lens. Smart zoom boosts maximum magnification to a frame-filling 18x for W190 and 17x for W180 for even more dramatic close-ups. There’s also a generously-sized 2.7” Clear Photo LCD screen for a bright, clear view of images and quick confirmation of camera settings.

Improved Face Detection recognises up to 8 faces in a scene, fine-tuning focus and exposure for better-looking portraits. For even happier people pictures, Smile Shutter automatically takes a picture when your subject smiles.

SteadyShot image stabilisation reduces the effects of camera shake when you’re shooting handheld. A special shooting mode boosts sensitivity to ISO 3200, letting you freeze moving subjects with faster shutter speeds or capture atmospheric interiors without flash.

Also supplied, the latest version (4.2.01) of Picture Motion Browser software (for PC) makes it easy to manage and share your collection of digital photos and video clips and for uploading these to YouTube, Picasa or other image and video sharing web-sites.

The Cyber-shot W180 and W190 compact digital cameras are available from July 2009.

Click here for more W180 and W190 images

For more information please contact
Sony Europe Press Centre


Offering an integrated entertainment experience through its electronics, mobile, music, pictures, game and the Sony Entertainment Network, Sony is uniquely positioned to be one of the world's leading consumer brands. Sony is renowned for its audio-visual products in both the consumer and professional markets, such as the 4K Ultra HD and Full HD LED BRAVIA™ TV, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, Xperia™ Tablet and Walkman® MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment. 

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“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “Xperia”  are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.