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2 wireless surround 2 new releases 2 cyber-shot 2 battery 2 a9 2 Video and Sound 2 Xperia 2 SEL100F28GM 2 high-resolution 2 ilce 1 XB90 1 player 1 chrisschmid 1 ht-ct790 1 emount 1 songpal 1 muti room 1 tony hawk 1 nw-ws413 1 x94 1 aimee adams 1 ht-nt5 1 external hard drive 1 SHAKE-X30D 1 ces 2015 1 movies 1 UNICEF 1 fotokina 1 converter 1 axp33 1 privilege 1 stereo system 1 home entertainment 1 str-dh770 1 RX0 1 giroud 1 android 1 oscars inspired 4k make-up 1 AX700 1 interchangeable lens 1 x93 1 ht-rt3 1 kd-65x9005c 1 4k x-reality pro 1 high dynamic range 1 smartphone 1 car 1 action cam mini 1 rx10 ii 1 competition 1 4k make-up 1 MDR-1000X 1 professional photography 1 in-car 1 play memories 1 SAP 1 srs-x33 1 mhc-v11 1 industry leading 1 television 1 sony 4k 1 cameras 1 storage 1 action cameras 1 pmm 1 travel 1 srs-zr7 1 g master 1 sony tv 1 in-ear 1 4K Home Cinema 1 sel-90m28g 1 short-throw projector 1 Nimway 1 gesture control 1 len 1 AS50 1 rx100 iv 1 burj khalifa 1 SEL2470GM 1 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Tag / Lens

Sony introduces 18-110mm Super 35mm / APS-C lens with power zoom capability
Sony Launches Full-Frame 50mm F2.8 Macro Lens

Sony Launches Full-Frame 50mm F2.8 Macro Lens

Press Releases   •   Aug 30, 2016 15:00 CEST

A lightweight and compact 50mm Prime lens with 1:1 Macro capability

Sony Releases Full-Frame FE 50mm F1.4 ZA Prime Lens
Sony Bolsters Full-Frame FE Lens Lineup with New 70-300mm High-Resolution Zoom and 50mm F1.8 Prime Lenses

Sony Bolsters Full-Frame FE Lens Lineup with New 70-300mm High-Resolution Zoom and 50mm F1.8 Prime Lenses

Press Releases   •   Mar 29, 2016 17:00 CEST

New FE 70-300mm F4.5-5.6 G OSS Telephoto Zoom and 50mm F1.8 Prime Lens Extend Sony α Shooting Possibilities

Sony boosts α A-mount line-up with two new high performance ZEISS® lenses

Sony boosts α A-mount line-up with two new high performance ZEISS® lenses

Press Releases   •   Apr 23, 2015 17:00 CEST

Two new α A-mount lenses with refined versions of ZEISS® Vario-Sonnar T* standard and wide angle zooms.

Widen your horizons: Sony introduces ZEISS 16-35mm F4 full-frame wide-angle zoom for α E-mount cameras

Widen your horizons: Sony introduces ZEISS 16-35mm F4 full-frame wide-angle zoom for α E-mount cameras

Press Releases   •   Sep 15, 2014 16:45 CEST

• Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) with versatile wide-angle zoom range • Legendary ZEISS design optimised for Sony α7 series 35mm full-frame cameras • Optical SteadyShot in-lens image stabilisation • Compact and portable with dust and moisture resistant design

Sony introduces world’s first 35mm full frame lens with power zoom capability*

Sony introduces world’s first 35mm full frame lens with power zoom capability*

Press Releases   •   Sep 12, 2014 10:00 CEST

• FE PZ 28-135mm F4 G OSS (SELP28135G) • New ‘Smooth Motion Optics’ design for serious movie-makers • Smooth and silent drive with Super Sonic wave Motor (SSM) for zooming and “double linear motor” for focusing • Separate focus, iris and zoom rings for professional operation • Optical SteadyShot in-lens image stabilization • Compact and portable with dust- and moisture resistant design