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Newlyweds feel the effect of the ‘Big Day Blur’

Press Release   •   Jun 03, 2015 09:00 CEST

Brides and Grooms find their wedding day is one big whirlwind as they subsequently struggle to remember those once-in-a-lifetime moments

  • More than 1 in 4 admit to not remembering their wedding vows
  • 54% say ‘wedding day chaos’ is main reason for big day memory loss
  • The biggest wedding regret from those surveyed was not having a wedding video - with over a third not having one
  • Virtually no one (1 in 10) trusts Dad to film their wedding day for them
  • The biggest wedding ‘fear’ (from 21% of Brits) was looking bad in their wedding video

With wedding season approaching, Sony has partnered with renowned wedding videographer Jeff Wood, who shares his secrets for creating the perfect wedding video with Sony’s new 4K Handycam – for those enlisting friends and family to film your special day. Sony conducted a survey with 2,000 people and the results revealed that over half of newlyweds (54%) succumb to wedding ‘chaos’: and their big day is a whirlwind and they’re not able to take in all the precious moments of such a happy occasion.

No bride or groom wants to forget their special day however with 39% of people not having a wedding video, memories could be lost – Sony’s 4K HandyCam offers rich 4K resolution, with four times the resolution of Full HD, so every moment is captured in glorious detail and more importantly, wedding memories last a lifetime.

It seems people trust their best friend more than their Mum or Dad to film their wedding day - 33% would put their faith in their best friend to film their wedding, with just 13% trusting Dad and 6% trusting Mum. Grainy, shaky footage is a thing of the past, with the compact FDR-AXP33 4K HandyCam, with balanced optical SteadyShot, you needn’t worry about blurry footage as the bride and groom walk down the aisle, or have their first dance.

Brits weren’t concerned about bad dancing, crying families or badly behaved guests featuring in their wedding video, their biggest ‘fear’ ( 21% of Brits) is looking bad in their wedding video.

Wedding videographer and one of the judges of The Wedding Industry Awards Jeff Wood shares his top 5 tips to capturing the perfect wedding video –

  • 1.Take short clips (3 to 5 seconds), think of each clip as a photograph and think about the composition and meaning of that shot. Don’t just let it roll and point to the action as it happens
  • 2.Consider audio as well as video when you are taking these shots. What is being said is as important, if not more important than what is being done
  • 3.Sit and wait, some of the most interesting stuff is just about to happen. If you go looking for it, you’ll always be one step behind
  • 4.Shooting a photography session will only do two things - capture the couple feeling awkward, and annoy the photographer. Documentary film making is about the mood and feelings of the day. The mood and feelings during a couple's photo shoot are not important to the big picture
  • 5.Split the video acquisition into two categories - ‘A roll’ and ‘B roll’. The ‘A roll’ is vows, speeches and readings. The ‘B roll’ is everything else that happens during the day. Give yourself the freedom to get visually creative with the ‘B roll’ because during the ‘A roll’ what is said is the important thing

Frederik Lange, Head of Digital Imaging at Sony UK and Ireland comments, “These days, there are a lot of options to consider on how to capture your big day – everyone should have a wedding video, it doesn’t need to be a big expense. Weddings can be futureproofed by using the new Sony 4K HandyCam. We all remember wedding videos of years gone by with grainy footage – that’s now a thing of the past. Capturing the magic of those precious moments in 4K detail, really offers something extra special.”

The Sony 4K FDR-AXP33 handheld camera is available from www.sony.co.uk and is priced at £999.00. For more about the detail of the Sony 4K HandyCam see Sony’s Press Centre.

-ENDS-

For more information, please contact Hope&Glory PR: David Stitson or Lisa Fox sony@hopeandglorypr.com / 020 7566 9747

Notes to editorsFor more information on all Sony press materials, please see the new Press Centre: http://presscentre.sony.co.uk/

About Sony FDR-AXP33 - key specifications

  • First 4K Camcorder to Feature Balanced Optical SteadyShot™ Stabilisation
  • New FDR-AXP33 is approximately 30% smaller and 20% lighter than current 4K camcorder[i]
  • 4K 100Mbps high-bit rate recording for best-ever 4K footage
  • New pro-style features for increased shooting flexibility
  • Enjoy 4K footage with Super-sampled Full HD playback and Trimming Playback with your Full HD TV
  • First Sony 4K camcorder featuring Balanced Optical Steadyshot (B.O.SS) for blur-free footage
  • New ways to enjoy the moment with Highlight Movie Maker, Live Streaming and Multi Camera Control
  • Built-in projector (FDR-AXP33) with powerful 50 lumen brightness

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $68 billion for the fiscal year ended March 31, 2015. Sony Global Web Site: http://www.sony.net/