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Sony Expands High Dynamic Range Compatible 4K Ultra HD TVs

Press Release   •   Sep 02, 2015 16:45 CEST

Sony Europe today announced that it is bringing High Dynamic Range (HDR) compatibility to more of its 4K Ultra HD televisions. In addition to the previously announced X94C and X93C series, Sony is also adding HDR compatibility to the X91C, X90C, X85C and S85C series via a network update[1]. Sony is working with streaming video providers such as Amazon Video to bring customers movies and TV shows in HDR (High Dynamic Range), a premium technology which generates deeper blacks, brighter peaks, and richer colour tones.

High dynamic range (HDR), reproduces a greater dynamic range of luminosity or brightness levels, bringing greater contrast to the screen. This increased contrast reveals the subtle nuances of the image, from detailed blacks and shadows to the brightest whites and colours. With HDR compatible TVs, customers will enjoy brighter colours, enhanced details and distinct highlights, resulting in more depth and detail than ever before.

"Sony is pleased to be expanding HDR compatibility for our 4K Ultra HD televisions. Sony has always been a leader in HDR, from our HDR-enabled professional cameras, to Sony Pictures produced and edited HDR content, to our expanded line of HDR compatible TVs, only Sony can bring you the full HDR viewing experience from the lens to the living room.” said Motoi Kawamura, General Manager for TV Product Planning and Marketing in Europe.

Sony’s exclusive X-tended Dynamic Range technology in the X94C and X93C series enhances the viewing experience of HDR and non-HDR content with deeper blacks and brighter whites. The X-tended Dynamic Range feature in the Sony X93C provides up to twice the brightness range, while the X94C’s X-tended Dynamic Range PRO offers up to three times the brightness range.

[1]available within this year.

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $68 billion for the fiscal year ended March 31, 2015. Sony Global Web Site: http://www.sony.net/