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Sony expands “Full-frame Mirrorless” line-up with new a7 III with the latest imaging technologies all compressed into a compact package
Sony marries overwhelming continuous flash performance with advanced operability options and wireless control with launch of new flagship  Guide Number 60 HVL-F60RM Flash
Sony launches new flagship  ɑ A-mount camera, the ɑ99 II
Sony Releases Full-Frame FE 50mm F1.4 ZA Prime Lens
Sony Launches New Radio-Controlled Lighting System for Sony α Photographers
What’s bugging you at home this winter?

What’s bugging you at home this winter?

Press Releases   •   Nov 20, 2015 01:01 CET

Precision Photography: Sony introduces α68 A-mount camera with 4D FOCUS

Precision Photography: Sony introduces α68 A-mount camera with 4D FOCUS

Press Releases   •   Nov 05, 2015 09:30 CET

Sony expands a-mount line up with brand new α68

Sony Adds Uncompressed RAW and Phase DetectionAF for Faster and More Precise Autofocus to α7 II Full Frame Camera
Sony Imaging PRO Support launches in Austria & Switzerland
Sony expands range of compact full-frame mirrorless cameras with the launch of the ultra-sensitive α7S II

Sony expands range of compact full-frame mirrorless cameras with the launch of the ultra-sensitive α7S II

Press Releases   •   Sep 11, 2015 09:30 CEST

Sony launches new compact, full-frame, mirrorless and ultra-sensitive α7S II

Sony’s New α7R II Camera Delivers Innovative Imaging Experience with World’s First Back-Illuminated 35mm Full-Frame Sensor

Sony’s New α7R II Camera Delivers Innovative Imaging Experience with World’s First Back-Illuminated 35mm Full-Frame Sensor

Press Releases   •   Jun 11, 2015 09:00 CEST

Sony’s Flagship Mirrorless Camera Features 42.4 MP Back-illuminated CMOS sensor, In-camera 5-axis Image Stabilisation, Internal 4K Video Recording, Silent Shooting, Fast Hybrid AF and more

Sony boosts α A-mount line-up with two new high performance ZEISS® lenses

Sony boosts α A-mount line-up with two new high performance ZEISS® lenses

Press Releases   •   Apr 23, 2015 17:00 CEST

Two new α A-mount lenses with refined versions of ZEISS® Vario-Sonnar T* standard and wide angle zooms.

Spoiled for choice: Sony α E-mount family grows with four brand-new full-frame lenses plus two full-frame converters

Spoiled for choice: Sony α E-mount family grows with four brand-new full-frame lenses plus two full-frame converters

Press Releases   •   Mar 04, 2015 05:00 CET

Two new full-frame lenses and converters to be added to the Sony α E-mount range.