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Latest news

Sony Introduces the Long-Awaited 400mm F2.8 G Master™ Prime Lens

Sony Introduces the Long-Awaited 400mm F2.8 G Master™ Prime Lens

Press releases   •   Jun 27, 2018 16:00 CEST

New Large Aperture Super-Telephoto Prime Lens is World’s lightest in its class, with outstanding AF performance, innovative optical design and exceptional image quality

Sony announces winners of European RX0 Video Challenge
Sony Brings the Google Assistant to BRAVIA Android TVs in UK

Sony Brings the Google Assistant to BRAVIA Android TVs in UK

Press releases   •   Jun 20, 2018 09:00 CEST

Sony Europe announced that select Sony 4K HDR TVs with Android TV now have the Google Assistant built in, starting first with the UK, with more countries to follow later in 2018. With the help of Sony’s voice operated remote, the Google Assistant allows quick access to films, music and other content, as well as control over smart home devices and easy information search – all via Sony Android TV.

Sony’s announces RX100 VI that combines high magnification zoom 24-200mm, large aperture, world’s Fastest AF Speed in ultra-compact body

Sony Introduces New VCT-SGR1 Shooting Grip for RX0 and RX100 Series Cameras

Press releases   •   Jun 05, 2018 16:15 CEST

Versatile New Grip Offers Free-Angle Shooting and Fingertip Control

Sony World Photography Awards launches its 2019 edition with new categories and announces latest Sony Grant winners
Sony Celebrates Record Success at 2018 TIPA Awards

Sony Celebrates Record Success at 2018 TIPA Awards

Press releases   •   May 10, 2018 00:01 CEST

• BEST MIRRORLESS CSC EXPERT FULL FRAME: α7 III • BEST MIRRORLESS CSC PROFESSIONAL HIGH RES: α7R III • BEST MIRRORLESS CSC PROFESSIONAL HIGH SPEED: α9 • BEST CSC STANDARD ZOOM LENS: FE 24–105 mm F4 G OSS • BEST CSC TELEPHOTO ZOOM LENS: FE 100-400mm F4.5-5.6 GM OSS • BEST SUPERZOOM CAMERA: RX10 IV

Sony announce new SSD series for fast and compact data storage
Overall winners revealed for 2018 Sony World Photography Awards
Sony presents Hidden Senses at  Milan Design Week
Mysterious new Sony BRAVIA OLED TV ad transforms a darkened forest with shimmering luminescence

Mysterious new Sony BRAVIA OLED TV ad transforms a darkened forest with shimmering luminescence

Press releases   •   Apr 09, 2018 09:00 CEST

Sony captures the beauty of nature in a radiant new colour-rich ad to celebrate the in-store launch of the BRAVIA OLED AF8 series.

Sony introduces two new 4K HDR TV series

Sony introduces two new 4K HDR TV series

Press releases   •   Apr 03, 2018 09:00 CEST

Sony has announced two new TV series, both bringing pristine 4K HDR picture quality and an array of smart features. The XF83 comes with the 4K HDR Processor X1™ for exceptionally realistic picture, while the XF70 offers 4K HDR quality in a wide variety of screen sizes.

World’s best single images revealed by the 2018 Sony World Photography Awards
Sony launches powerful, pocket-sized mobile projector for enhanced audio-visual experiences
Sony Europe Announces Availability for XF90 Series 4K HDR TVs

Sony Europe Announces Availability for XF90 Series 4K HDR TVs

Press releases   •   Mar 05, 2018 09:00 CET

Sony Europe announced availability for the 55, 65, and 75-inch XF90 4K HDR TVs introduced at CES 2018 in Las Vegas. These models are now in stock at major Sony authorised retailers across Europe.

Enjoy music safely on the road with Sony’s new DAB in-car receiver
​Shortlist for 2018 Sony World Photography Awards reveals outstanding quality, variety and record entry figures
Sony expands “Full-frame Mirrorless” line-up with new a7 III with the latest imaging technologies all compressed into a compact package
Sony marries overwhelming continuous flash performance with advanced operability options and wireless control with launch of new flagship  Guide Number 60 HVL-F60RM Flash
Sony introduces dual-camera shooting solution for RX0 with launch of new release cable