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Latest news

Sony releases α9 firmware update adding Real-Time Eye AF for animals, interval shooting functionality and compatibility with RMT-P1BT
Sony Unveils New Products at IFA 2019 creating new personalised user experiences by harnessing its array of products and technologies
Multi-source music with high quality sound: introducing Sony’s New Walkman®, NW-ZX507
Travel in a smart and safe style whilst staying focussed on the road with the new XAV-AX8050D and XAV-1500 –  Sony’s latest in-car media receivers
Cancel out the commotion around you thanks to Sony’s new WI-1000XM2 neckband headphones with Industry-leading Noise Cancellation
Colour your life with rich sound on Sony’s new h.ear headphones and new streaming compatible Walkman®
Xperia 5 joins Sony’s flagship series, bringing creative entertainment experiences in a sleek and compact design
IMAX® Enhanced content arrives first in Europe on Sony BRAVIA TVs via Rakuten TV

IMAX® Enhanced content arrives first in Europe on Sony BRAVIA TVs via Rakuten TV

Press releases   •   Sep 04, 2019 13:00 CEST

Owners of select BRAVIA TVs in Europe will soon be able to enjoy IMAX Enhanced film content at home through the Rakuten TV app.

Sony envisions a futuristic installation of AI and robotic design at the V&A during London Design Festival
Sony Expands E-mount Lens Line-up with Two New APS-C Lenses

Sony Expands E-mount Lens Line-up with Two New APS-C Lenses

Press releases   •   Aug 28, 2019 16:15 CEST

New E 16-55mm F2.8 G Standard Zoom Lens and E 70-350mm F4.5-6.3 G OSS Super-Telephoto Zoom Lens Extend Creative Options for Sony APS-C Shooters

Sony Strengthens APS-C Mirrorless Camera Line-up with Launch of Two New Models

Sony Strengthens APS-C Mirrorless Camera Line-up with Launch of Two New Models

Press releases   •   Aug 28, 2019 16:15 CEST

Sony launches Alpha 6600 with in-body image stabilisation and enhanced battery life and further boosts the line-up with introduction of Alpha 6100

Sony Celebrates Record Success at 2019 EISA Awards including first ever win for Photo Innovation
Power Shower: Sony brings world’s first Shower Rave to Benicàssim music festival
Sony Brings New Level of Power to Premium Compact Camera Line-up with introduction of the RX100 VII; Alpha 9 performance in your pocket 
Sony Introduces High-Resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated Full-frame Image Sensor

Sony Introduces High-Resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated Full-frame Image Sensor

Press releases   •   Jul 16, 2019 16:30 CEST

Unprecedented highest resolution and widest dynamic range for αTM (AlphaTM) system combined with high speed performance, in a lightweight compact body

Sony launches world’s fastest smart Multifunction USB Hub with UHS-II SD/microSD reader for efficient workflow
Sony Boosts Full-Frame Lens Line-up with Introduction of 35mm F1.8, Lightweight Prime
Noise-free, wire-free and worry-free: introducing Sony’s new WF-1000XM3 headphones with Industry-leading Noise Cancellation[1]
 Strike a Paws: The Ultimate Guide to Making your Pet Instagram-Famous
Sony Announces New FE 200-600mm F5.6-6.3 G OSS  Super-Telephoto Zoom Lens