Latest news

Sony expands “Full-frame Mirrorless” line-up with new a7 III with the latest imaging technologies all compressed into a compact package

Press Releases   •   Feb 27, 2018 02:15 CET

Sony marries overwhelming continuous flash performance with advanced operability options and wireless control with launch of new flagship Guide Number 60 HVL-F60RM Flash

Press Releases   •   Feb 22, 2018 16:00 CET

Sony launches new flagship ɑ A-mount camera, the ɑ99 II

Press Releases   •   Sep 19, 2016 15:00 CEST

Sony Releases Full-Frame FE 50mm F1.4 ZA Prime Lens

Press Releases   •   Jul 11, 2016 15:00 CEST

Sony Launches New Radio-Controlled Lighting System for Sony α Photographers

Press Releases   •   Jul 11, 2016 15:00 CEST

What’s bugging you at home this winter?

Press Releases   •   Nov 20, 2015 01:01 CET

Precision Photography: Sony introduces α68 A-mount camera with 4D FOCUS

Press Releases   •   Nov 05, 2015 09:30 CET

Sony expands a-mount line up with brand new α68

Sony Adds Uncompressed RAW and Phase DetectionAF for Faster and More Precise Autofocus to α7 II Full Frame Camera

Press Releases   •   Nov 04, 2015 18:00 CET

Sony Imaging PRO Support launches in Austria & Switzerland

Press Releases   •   Oct 14, 2015 16:30 CEST

Sony to Release α7R II Firmware Adding Uncompressed 14-Bit RAW on October 19th

Press Releases   •   Oct 14, 2015 16:30 CEST

Sony expands range of compact full-frame mirrorless cameras with the launch of the ultra-sensitive α7S II

Press Releases   •   Sep 11, 2015 09:30 CEST

Sony launches new compact, full-frame, mirrorless and ultra-sensitive α7S II

Sony releases firmware update for selected E-mount interchangeable lens cameras increasing start-up speed and enabling high bit-rate movie recording

Press Releases   •   Jun 17, 2015 09:00 CEST

Sony’s New α7R II Camera Delivers Innovative Imaging Experience with World’s First Back-Illuminated 35mm Full-Frame Sensor

Press Releases   •   Jun 11, 2015 09:00 CEST

Sony’s Flagship Mirrorless Camera Features 42.4 MP Back-illuminated CMOS sensor, In-camera 5-axis Image Stabilisation, Internal 4K Video Recording, Silent Shooting, Fast Hybrid AF and more

Sony boosts α A-mount line-up with two new high performance ZEISS® lenses

Press Releases   •   Apr 23, 2015 17:00 CEST

Two new α A-mount lenses with refined versions of ZEISS® Vario-Sonnar T* standard and wide angle zooms.

Spoiled for choice: Sony α E-mount family grows with four brand-new full-frame lenses plus two full-frame converters

Press Releases   •   Mar 04, 2015 05:00 CET

Two new full-frame lenses and converters to be added to the Sony α E-mount range.