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Discover the perfect curve

Press release   •   Aug 07, 2014 04:00 CEST

There are ordinary TVs. And there’s Sony’s fabulous new BRAVIA™ S90 4K Ultra HD television that guarantees your entertainment is always in beautiful shape.

Available in 75” and 65” sizes, the S90 unveils a slim, subtly contoured screen for spectacularly immersive, natural-looking 4K pictures with four times the detail of Full HD. The screen’s precisely-calculated curve pulls you right into the action, making lifelike viewing comfortable for everyone in the room.

Are you mad for movies, drama or sport? Advanced Sony picture technologies bring your favourite entertainment to life with thrilling clarity, brightness and colour.

Immersive picture, curved perfection

TRILUMINOS™ Display expresses the emotion of every scene with richly opulent reds, greens and blues. X-tended Dynamic Range™ intelligently boosts contrast for sparkling highlights and deep blacks. And you’ll discover a new world of detail with Sony’s 4K X-Reality PRO technology that upscales regular TV broadcasts and Blu-ray movies to four times the number of pixel of Full HD. The picture quality on the S90 is the same as you’ll find on the critically-acclaimed Sony X9 4K TV.

Thrilling multi-channel sound all around

Featuring for the first time, Sony’s 4.2 channel Multi-angle Live Speaker system uses separate drive units that accurately direct Left and Right front and surround channels into the room at carefully-controlled angles. ClearAudio+ Discrete Processing preserves all the individual detail of original multi-channel mixes for exceptional clarity and definition. Sit back and relax: you’re immersed in expansive, uncompromised 360° surround sound that seems to wrap all around you.

Rich, powerful bass is provided by dual low-frequency woofers inside the TV. And if you want to go deeper still, an optional Wireless Subwoofer – in white, the SWF-BR100, or now available for the first time in a sleek black finish, the SW-BR100B – adds a seismic low-end punch you can really feel.

Embrace the perfect curve with Sony. 

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Screen Size

75” (KD-75S9005B) / 65” (KD-65S9005B)


4K (3840x2160)

Picture Engine

4K X-Reality PRO



Brightness & Contrast

X-tended Dynamic Range


Motionflow XR800Hz

Speaker System

4.2ch Multi-angle Live Speaker with Discrete Processing

One-Flick Entertainment

Quick Start & Playback; Direct Access with new User Interface; Intuitive Control with One-Flick Remote

User Experience

Social Viewing; Live Football Mode; One-touch mirroring; Photo share


Active (two pairs of glasses supplied)

Skype Camera and mic


One-Flick Remote


Wireless Subwoofer

Option (SWF-BR100) or (SW-BR100B)

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.  Sony recorded consolidated annual sales of approximately $75 billion for the fiscal year ended March 31, 2014.  Sony Global Web Site: