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Only 4 days left: submit your eco-idea to Sony and see it brought to life

Press release   •   Dec 09, 2010 14:18 CET


Some of the innovative ideas submitted by the community include GreenpatH which uses GPS technology to find users the most sustainable journey, giving them a choice of travel options and information on how to save CO2 emissions, money, or even burn calories.

Shopaholics have also been given the chance to feel less guilty about their purchases with the help of the Sustainable shopper app, which allows people to use their mobiles to scan barcodes before the buy to find out if a product is organic, and how much fuel was used to transport it.

Speaking of the project, Emily Nicoll, general manager of environmental communications, Sony Europe said: “We have been overwhelmed with the response to the project so far and have seen some fantastic ideas submitted by the online community. As well as sharing their ideas, users have been applauding and building upon each other’s concepts, working together to come up with some really exciting ways of tackling some of the biggest issues facing our planet today.

“Members of the public have until midnight on December 13 to share their ideas, before the evaluation starts. Good luck to all that enter – we can’t wait to see the final  idea developed into a proof of concept in the final stage of the project!”

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