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Sony envisions a futuristic installation of AI and robotic design at the V&A during London Design Festival
Sony Expands E-mount Lens Line-up with Two New APS-C Lenses

Sony Expands E-mount Lens Line-up with Two New APS-C Lenses

Press releases   •   Aug 28, 2019 16:15 CEST

New E 16-55mm F2.8 G Standard Zoom Lens and E 70-350mm F4.5-6.3 G OSS Super-Telephoto Zoom Lens Extend Creative Options for Sony APS-C Shooters

Sony Strengthens APS-C Mirrorless Camera Line-up with Launch of Two New Models

Sony Strengthens APS-C Mirrorless Camera Line-up with Launch of Two New Models

Press releases   •   Aug 28, 2019 16:15 CEST

Sony launches Alpha 6600 with in-body image stabilisation and enhanced battery life and further boosts the line-up with introduction of Alpha 6100

Sony Celebrates Record Success at 2019 EISA Awards including first ever win for Photo Innovation
Power Shower: Sony brings world’s first Shower Rave to Benicàssim music festival
Sony Brings New Level of Power to Premium Compact Camera Line-up with introduction of the RX100 VII; Alpha 9 performance in your pocket 
Sony Introduces High-Resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated Full-frame Image Sensor

Sony Introduces High-Resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated Full-frame Image Sensor

Press releases   •   Jul 16, 2019 16:30 CEST

Unprecedented highest resolution and widest dynamic range for αTM (AlphaTM) system combined with high speed performance, in a lightweight compact body

Sony launches world’s fastest smart Multifunction USB Hub with UHS-II SD/microSD reader for efficient workflow
Sony Boosts Full-Frame Lens Line-up with Introduction of 35mm F1.8, Lightweight Prime
Noise-free, wire-free and worry-free: introducing Sony’s new WF-1000XM3 headphones with Industry-leading Noise Cancellation[1]
 Strike a Paws: The Ultimate Guide to Making your Pet Instagram-Famous
Sony Announces New FE 200-600mm F5.6-6.3 G OSS  Super-Telephoto Zoom Lens
Sony Introduces the New Super-Telephoto 600mm F4 G Master™ Prime Lens

Sony Introduces the New Super-Telephoto 600mm F4 G Master™ Prime Lens

Press releases   •   Jun 11, 2019 16:00 CEST

Sony’s longest reaching prime lens is world’s lightest in its class, featuring high-performance AF, high resolution and beautiful bokeh

Sony World Photography Awards reveals new categories for 2020 and latest Sony Grant recipients
Smartphone innovation: the evolution of Xperia smartphones
Sony reveals how TV has impacted the living room through the decades with new report

Sony reveals how TV has impacted the living room through the decades with new report

Press releases   •   May 28, 2019 11:00 CEST

Sony’s ‘Evolution of the Living Room’ report reveals how inch size DOES matter in the front room and the impact streaming services have had on how we watch TV.

Sony’s first 8K TVs go on sale in early June

Sony’s first 8K TVs go on sale in early June

Press releases   •   May 20, 2019 11:00 CEST

The ZG9 8K HDR Full Array LED TV offers a staggering 16 times the resolution of Full HD of unmatched picture quality that only Sony can deliver. 98” and 85” models of the TV are slated to become available at select European retailers from June with pre-orders starting now.

Feel the bass - Sony adds new wireless speaker and headphones to its EXTRA BASS range
Sony’s new flagship Xperia 1 smartphone available to pre-order in Europe from today
Sony’s flagship AG9 series BRAVIA OLED 4K HDR TV arrives in shops

Sony’s flagship AG9 series BRAVIA OLED 4K HDR TV arrives in shops

Press releases   •   Apr 29, 2019 11:00 CEST

The AG9 BRAVIA OLED 4K HDR TV is part of Sony’s top-of-the-line MASTER Series, which represents the pinnacle of picture quality available to home viewers, displaying images that faithfully convey the creators’ intent. Retailers in several European countries have now started taking pre-orders for the TV with deliveries expected in May (65” and 55” models) and June (77” model).