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Shoot smarter with the versatile new HVL-F43M external flash

Press release   •   Jun 27, 2013 06:00 CEST

Brighten up your shooting with the HVL-F43M flash gun for latest cameras and interchangeable-lens camcorders equipped with Sony’s Multi Interface Shoe.

The powerful, fully-featured flash builds on the success of the acclaimed HVL-F43AM that’s a mainstay of many photographers’ gadget bags. Like its predecessor, it offers the popular ‘Quick Shift Bounce’ system that allows instant rotation of the flash head when switching between landscape and portrait compositions. This maintains the same bounce angle in either shooting position for consistently-lit photos.

While the F43AM was compatible with the Auto-lock accessory shoe on older A-mount cameras, the new F43M is now even more versatile. It’s equipped with a Multi Interface Shoe for 100% compatibility with Sony’s SLT-A99, SLT-A58, NEX-6, HDR-VG900, HDR-VG30, Cyber-shot™ HX50, RX1/RX1R and RX100 II models. It is also compatible with Auto-lock accessory cameras via the optional ADP-AMA adaptor.

The brand-new model has another bright trick to broaden its appeal. The F43M also doubles as a powerful LED video light for keen videographers. Keep shooting Full HD video on your camera or camcorder when you’re short of natural light: backlit subjects, interviewees, parties and night-time scenes are bathed with natural, even illumination.

With a rugged, reliable design that resists dust and moisture, the HVL-F43M handles everyday shooting as well as more challenging outdoor assignments.

Wireless control allows quick creation of sophisticated multi-flash effects. It’s easy to accurately control lighting ratios for up to three on- and off-camera flash units for beautifully balanced, pro-style results.

Other smart functions include Auto White Balance adjustment with colour temperature information for consistently natural-looking white balance under any lighting conditions.

The new HVL-F43M external flash by Sony is available in Europe from July 2013.

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HVL-F43M – key technical specifications

Guide Number

43 (105mm, ISO100・m)

Flash Coverage

24-105mm (15mm focal length covered with built-in wide panel)

Flash Control

Pre-flash control, manual flash control selectable, direct through-the-lens (TTL) flash metering

Bounce Flash

Click positions: up (30°/45°/60°/75°/90°/120°/150°); down (8°); right (30°/45°/60°/90°); left (30°/45°/60°/90°)

LED video light

Max. illuminance 400 lux/0.5m; illuminating distance approx. 1 m at ISO3200 / F5.6)

Recycling time

Approx. 2.9 seconds (with alkaline batteries)

Battery performance

Approx. more than 200 flash cycles (with alkaline batteries - based on Sony measurement)

Power level switching

22 levels: (1/1, 1/2, 1/4, 1/8, 1/16, 1/32, 1/64, 1/128), 1/3 steps

Wireless Ratio Control

Available to control by 3 groups when used with α99, α77, α65, α58, α57, α37, α900, α850, α700, NEX-7, NEX-6, DSC-RX1, DSC-RX1R

Other features

Auto WB Adjustment with Colour Temperature Info; Auto zoom control optimised for image sensor size; High-Speed Synchro; Modeling Lighting; Test Lighting; Multi Lighting. Supports camera’s Red-eye reduction feature. Built-in wide panel and bounce sheet. High quality LCD screen.

Compatible Shoe

Multi Interface Shoe (Auto-lock Accessory Shoe with optional ADP-AMA adaptor)

Included items

Connector protect cap, mini-stand, case

Dimensions (WxHxD)

Approx. 75 x 140 x 87 mm


Approx. 355g (without batteries)

Power source

4x AA Alkaline / AA Ni-MH batteries