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Smarter shooting, easy sharing

Press release   •   Jan 08, 2013 02:00 CET

· Improved Optical SteadyShot, effective even when zooming
· Enhanced Superior Auto for better results with moving subjects
· Built-in Wi-Fi for easy image sharing and backups
· Instant portrait retouching with new Beauty Effect
· Advanced Flash brightens shots of distant subjects


Latest additions to the Cyber-shot™ camera range from Sony offer more exciting opportunities to shoot and share those precious memories – from action-packed holidays and parties to personality-filled portraits.

Featured on the slim, stylish Cyber-shot™ WX200, WX80 and WX60, Sony’s acclaimed Exmor R™ CMOS sensor delivers sparkling, detail-packed still images and Full HD video.

Now up to four times more effective than last year1, Optical SteadyShot on Exmor R™ CMOS models reduces the effects of camera shake for crisp, blur-free results, even when zooming – a common cause of blurred images. Now you’ll see smoother, more stable results at all zoom settings, from wide-angle landscapes to telephoto close-ups.

Newly refined on all three Exmor R™ CMOS models, Superior Auto takes the guesswork out of picking the right camera settings. Cyber-shot™ recognises an even wider range of shooting situations, including tricky low-light scenes. Everything is adjusted automatically for best results in daylight or dusk, with improved motion detection for better, blur-free images when your subject is moving.

Built-in Wi-Fi (Cyber-shot™ WX200 and WX80) makes image sharing easier than ever. Send full-resolution photos wirelessly to your smartphone or tablet, then upload to your favourite social networks using Sony’s PlayMemories Mobile app. View images stored in the camera on your networked TV; or backup photos and videos straight from your camera to a PC with no cables needed.

Wi-Fi even lets you use your smartphone as a handy remote to control your Cyber-shot™. It’s like having a second shutter button in your pocket – great for self-portraits or group shots where you don’t want to be left out of the fun. Other camera functions can also be controlled remotely via Wi-Fi from your mobile, including start movie recording, zoom, select flash mode, self-timer and image review2.

Featured right across this season’s Cyber-shot™ line-up, Beauty Effect brings out the best in your portrait subjects. After shooting, the camera cleverly re-touches photos, removing skin blemishes and wrinkles for more flattering results. It can even widen the appearance of half-closed eyes, whiten teeth and deal with shiny foreheads. Effective with female and male subjects, it's instant, automatic and far easier than using your PC for tricky image editing.

All new models also feature Advanced Flash that boosts the camera's sensitivity, making further-away subjects appear brighter with the same amount of light3. Extending the camera's effective flash range, is a big bonus for party shots, indoors or at dusk where your camera's built-in flash often struggles to reach the action.

Common to all Exmor R™ CMOS models, compatibility with new TRILUMINOS(TM) Colour4 lets you enjoy those most precious memories, reproduced with rich and natural colours. You’ll experience an expanded palette of vivid, ultra-realistic colours when still images and videos are played back on any BRAVIA TV with support for TRILUMINOS(TM) Display.

This season’s new Cyber-shot™ models at a glance
The slim, compact Cyber-shot™ WX200, WX80 and WX60 capture superb still images and Full HD movies in a light, stylish camera that’s ideal for travel or everyday shooting.

Tough enough to keep up the pace, the rugged new Cyber-shot™ TF1 shrugs off snow, sand, dust, freezing temperatures and total immersion at depths up to 10m5. The sporty, shock resistant body is styled for comfortable handling, with easy, fumble-free controls that won't get in the way of having serious fun – from hiking and grime-soaked bike trails to the beach or pool. The camera automatically adjusts LCD brightness for a clear view of shots, whether you’re inside or outdoors.

With its powerful 26x optical zoom range, the Cyber-shot™ H200 helps you shoot like a pro without needing to change lenses. The camera’s ergonomic comfort grip and DSLR-like styling take their cues from Sony’s ‘α’ interchangeable-lens camera range.

The light, compact Cyber-shot™ W730 makes point-and-shoot photography refreshingly simple, while the W710 adds large, fuss-free buttons to reassure photo novices. You’ll enjoy detail-packed stills and HD video clips every time, without the worry of fiddly camera settings or confusing controls.

Features at a glance
Cyber-shot™ WX200 - 18.2 effective megapixels Exmor R™ CMOS sensor, 10x optical zoom Sony G Lens, enhanced Optical SteadyShot, Full HD video, Superior Auto, high-speed Autofocus, Wi-Fi, Beauty Effect, Advanced Flash.

Cyber-shot™ WX80 - 16.2 effective megapixels Exmor R™ CMOS sensor, 8x optical zoom Carl Zeiss Vario-Tessar lens, enhanced Optical SteadyShot, Full HD video, Superior Auto, Wi-Fi, Beauty Effect, Advanced Flash.

Cyber-shot™ WX60 - 16.2 effective megapixels Exmor R™ CMOS sensor, 8x optical zoom Carl Zeiss Vario-Tessar lens, enhanced Optical SteadyShot, Full HD video, Superior Auto, Beauty Effect, Advanced Flash.

Cyber-shot™ TF1 – waterproof to 10m, dust-, shock- and freeze-proof5. 16.1 effective megapixels Super HAD CCD sensor, 4x optical zoom lens, Optical SteadyShot, HD video, Beauty Effect, Advanced Flash.

Cyber-shot™ H200 – 20.1 effective megapixels Super HAD CCD sensor, 26x optical zoom Sony lens, HD video, Intelligent Auto, Beauty Effect, Advanced Flash, compatible with AA dry batteries.

Cyber-shot™ W730 - 16.1 effective megapixels Super HAD CCD sensor, 8x optical zoom Carl Zeiss Vario-Tessar lens, Optical SteadyShot, HD video, Intelligent Auto, Beauty Effect, Advanced Flash.

Cyber-shot™ W710 - 16.1 effective megapixels Super HAD CCD sensor, 5x optical zoom Sony lens, HD video, Intelligent Auto, Beauty Effect, Advanced Flash.

There’s a wide choice of official Cyber-shot™ accessories by Sony, including colour coordinating carry cases, straps, batteries and chargers. See the full range of Cyber-shot™ accessories here: http://www.sony.co.uk/hub/cyber-shot-digital-cameras/accessories

This season’s new Cyber-shot™ WX200, WX80, WX60, TF1, H200, W730 and W710 digital compact cameras by Sony are available in Europe from February 2013.

1 Improvement in image stabilisation performance of DSC-WX200, compared with previous model DSC-WX100. Comparison when converted into shutter speed value at telephoto end of zoom range (Sony measurement).

2 Still images are saved via Wi-Fi to smartphone/tablet at effective 2 megapixel resolution. Movie files recorded with Cyber-shot™ will not be saved in smartphone/tablet.

3 Image size (pixels) is reduced when using Advanced Flash with W710, W730, TF1, H200.

4 "TRILUMINOS(TM)Colour" and "TRILUMINOS(TM)Display" are Sony unique marketing/promotional names for products and services which achieve a wide colour gamut with videos and still photos.

5 Cyber-shot™ TF1: Waterproof equivalent to IEC60529 IPX8. The camera is operable up to a water depth of 10m for 60 minutes.
Dust-proof equivalent to IEC60529 IP6X.

Shock resistance conforms to MIL-STD 810F Method 516.5-Shock standards. This product has passed testing when dropped from a height of 1.5m above a 5-cm thick plywood board. Depending on use conditions and circumstances, no guarantee is made regarding damage to, malfunction of, or waterproof performance of this camera.

Battery life may decrease at low temperatures.

Key specifications

W710

W730

WX60

WX80

WX200

TF1

H200

Lens

Sony lens

Carl Zeiss

Carl Zeiss

Carl Zeiss

Sony G Lens

Sony lens

Sony lens

Optical zoom /

Clear Image Zoom

5x / -

8x / -

8x / 16x

8x / 16x

10x / 20x

4x / -

26x / -

Image sensor / effective megapixels

Super HAD CCD 16.1MP

Super HAD CCD 16.1MP

Exmor R™ CMOS 16.2MP

Exmor R™ CMOS 16.2MP

Exmor R™ CMOS 18.2MP

Super HAD CCD 16.1MP

Super HAD CCD 20.1MP

BIONZ processor

-

Yes

Yes

Yes

Yes

-

-

LCD

2.7-type ClearPhoto

2.7-type ClearPhoto

2.7-type ClearPhoto

2.7-type ClearPhoto

2.7-type ClearPhoto

2.7-type ClearPhoto

3.0-type ClearPhoto

Improved

Superior Auto

-

-

Yes

Yes

Yes

-

-

Improved Optical SteadyShot

-

-

Yes

Yes

Yes

-

-

Advanced Flash

Yes

Yes

Yes

Yes

Yes