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Sony adds Super-Large Sized 8K HDR Full Array LED TVs and 4K HDR OLED TVs to the MASTER Series Lineup

Press release   •   Jan 08, 2019 02:15 CET

MASTER Series ZG9 8K HDR Full Array LED TV

A 98” and 85” ZG9 8K HDR Full Array LED TV and a 77”, 65” and 55” AG9 4K HDR OLED TV will join the flagship MASTER Series.

Sony Europe today announced the new MASTER Series ZG9 8K HDR Full Array LED and AG9 4K HDR OLED televisions. Sony’s MASTER Series TVs represent the pinnacle of picture quality available to home viewers, capable of displaying images that faithfully convey the creators’ intent. The MASTER Series is the name given to only the very best Sony TVs and provides premium picture quality, colour, contrast, and clarity approaching that of a professional-grade monitor. The MASTER Series TVs also feature Netflix Calibrated Mode and IMAX Enhanced to further ensure that content is delivered as intended.

Both new models feature the latest generation Picture Processor X1™ Ultimate for accurate detail and contrast. Introduced last autumn with the inaugural AF9 and ZF9 MASTER Series models, this processor plays a vital role in delivering the high-quality picture in the MASTER Series. The Picture Processor X1 Ultimate has a unique algorithm specially developed for 8K that can intelligently detect and analyse each object in the picture resulting in exceptional detail and contrast for a more realistic picture that more accurately represents the creators’ intent. Premium quality sound is a key part of the viewing experience as well, and both the ZG9 and AG9 models feature the new Sound-from-Picture Reality which faithfully reproduces the position of the sound on the screen so when actors are speaking, the sound appears to be coming directly from their mouths and not from a speaker off to the bottom of the TV.

ZG9 Super-Large Sized TVs

Larger TVs are becoming more popular and Sony’s goal with delivering new ZG9 98” and 85” TVs is to maximise the super-large screen experience in the living room. In order to deliver premium picture quality in such extra-large screens, Sony is introducing extra resolution with its first consumer 8K HDR television. With twice the number of horizontal lines and vertical lines, 8K provides four times the pixels of 4K (or 16 times the resolution of Full HD). This higher resolution results in a more immersive viewing experience as 8K means the larger-sized TVs look great up close with virtually no pixel differentiation.

But it is not just resolution that matters. As screen sizes get larger the processor plays an even greater role in delivering premium picture quality. Utilising a proprietary algorithm, the powerful Picture Processor X1 Ultimate has been optimised to handle the 33 million pixels of 8K. And the same processor enables the newly developed 8K X-Reality PRO to up-scale any content closer to true 8K picture quality using a new, dedicated 8K database to refer to for even more precise, detailed upscaling. With a long history and expertise in developing professional cameras and monitors, Sony recognises that precision in constructing fine components of signal processing results in an immediately visible difference to the whole image.

In addition, completely new dedicated 8K technologies have been developed for the ZG9 series, including Backlight Master Drive with full-array local dimming and 8K X-tended Dynamic Range PRO. The Backlight Master Drive on the ZG9 has ultra-dense LED modules which are independently controlled, delivering unprecedented contrast with punchy brightness and pitch blacks. To leverage the most out of this backlight system, 8K X-tended Dynamic Range PRO uses the saved energy to intelligently boost the brightness in the areas where it needs to be boosted.

Accurate sound position is another key factor as TVs get larger. Taking the experience gained from its OLED’s Acoustic Surface Audio, Sony has expanded the concept to the ZG9 Full Array LED TV with Acoustic Multi-Audio. To deliver the Sound-from-Picture Reality experience, the new Acoustic Multi-Audio on the ZG9 utilises four front-facing speakers; two on the bottom and two on the top – to deliver a faithful sound position. Viewers will hear the sound coming from the screen, and not where the speaker is located. In addition, the ZG9 has a TV Centre Speaker Mode for those who have a home cinema setup – the TV becomes the centre speaker. Also enhancing the sound experience is Dolby Atmos™1, which adds a wide, rich sound field. (1 Available via a future software update.)

The ZG9 also features X-Wide Angle to ensure the picture retains its quality and true colours regardless of the viewing angle by reducing colour shifts when viewing the screen off-axis. Also, X-Motion Clarity minimises motion blur without sacrificing screen brightness.

AG9 Premium OLED TVs

The AG9 is Sony’s new flagship 4K HDR OLED TV available as 77”, 65”, and 55” models, in a very slim form factor. Image comes to life with the super-wide viewing angle, precise contrast and absolute blacks of OLED technology. Over 8 million self-illuminating pixels are precisely and individually controlled by Picture Processor X1 Ultimate. In addition to the processor, the AG9 has Pixel Contrast Booster for more colour and contrast in bright areas. As a result, the AG9 provides premium picture quality approaching that of a professional-grade monitor, showing images and colours as they truly are, as the creator intended. The processor improves SD and HD content closer to 4K HDR quality and shows 4K HDR content in stunning clarity.

Acoustic Surface Audio+ provides a totally immersive sound experience with the sound coming from the entire screen, enveloping viewers in exciting new entertainment experiences, providing pictures and sound in perfect harmony. In addition, a TV Centre Speaker Mode provides choice to use the TV as the centre speaker in a home cinema setup.

The AG9 is very slim in depth; when wall-mounted using the SU-WL850 wall mount system2, it will fit close to the wall at around half the distance of Sony’s previous model3. Furthermore, in order to bring the best viewing position and flexible usage, SU-WL850 has a swivel functionality so that the TV’s position can be adjusted as preferred. (2 Available separately. 3 Compared to the AF9 series using a compatible wall-mount system.)

For the ultimate in picture quality, the AG9 pairs the brilliance of 4K clarity with the brightness, colour, and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail. And like the ZG9 the AG9 TVs feature Netflix Calibrated Mode, IMAX Enhanced, Dolby Vision™ and Dolby Atmos™ to deliver the viewing experience just as the creator intended.

IMAX Enhanced certified product will be available in Europe on select BRAVIA TVs. More details as well as eligible countries and timings will be announced at a later date.

User Experience

Both the ZG9 Full Array LED and the AG9 OLED TVs feature Sony Android TV which supports a wide range of apps from Google Play™, including YouTube™, Netflix, Prime Video and more (availability varies by region.) To make the TV and home even smarter, the ZG9 and AG9 TVs have Google Assistant built-in. Additionally, both TVs have built-in microphones that will free users’ hands. Viewers can simply talk to the TV using Google Assistant to quickly plan the day, discover content, or to play TV shows, films, and more. (Google Assistant availability depends on region.) The TVs also work with popular smart speakers such as Sony’s own LF-S50G and SRS-XB501G, Google Home or Amazon Echo devices. With smart speakers, users can control their TV and stream content by simply using their voice – with more features to come later this year.

Sony Android TVs will be compatible with Apple AirPlay 2 and HomeKit. AirPlay 2 lets you effortlessly stream content from your iPhone, iPad and Mac right to your Sony TV. Watch movies and shows from iTunes and other video apps, and view photos directly on your Sony TV. Play music or listen to podcasts on the television and AirPlay 2 speakers throughout the home – all in sync. HomeKit lets you easily and securely control smart home products using the Home app or by asking Siri on your Apple devices. TVs can be added to the Home app and included in scenes or automations with other HomeKit accessories. For example, users can create a “Movie Night” scene in the Home app to easily turn on their smart TV and dim the lights, and simply ask Siri to launch the scene. AirPlay 2 and HomeKit support will launch in ZG9, AG9, XG95, XG85 models in 2019.

For even more user friendly experience, a new easy to control smart remote enables viewers to control their connected devices such as cable/satellite boxes, Blu-ray Disc players, game consoles (supported devices vary by region) without switching remote controllers. Also added to the smart remote is an RF so the TV can be controlled without pointing the remote. And a newly developed user interface brings seamless and quick access to favourite apps and settings.

In addition, Sony Europe announced the AG8 4K HDR OLED, XG95/XG90 4K HDR Full Array LED, XG85 4K HDR LED, and WG6 Full HD HDR LED TVs, also to become available in 2019.

New Sony TV Models and Key Features

MASTER Series ZG9 8K HDR Full Array LED TV (98” and 85” models)

  • Sony’s 8K bringing the creator’s intent to life with truly authentic experience by combining the brilliance of 8K HDR with Sony’s unique MASTER Series philosophy.
  • Features Picture Processor X1™ Ultimate and 8K X-Reality PRO; pictures are sharpened and refined in real time, and images are upscaled closer to true 8K quality using Sony’s exclusive 8K database.
  • Features Backlight Master Drive, full-array LED backlight technology that combines an ultra-dense, independently controlled LED modules tuned for 8K, to deliver incredibly deep black, dazzling lights, and more vibrant colour.
  • To be updated to HDMI 2.1 that supports 8K resolution and 4K High Frame Rate in a single cable.
  • Features 8K X-tended Dynamic Range™ PRO that ensures 20 times the contrast of conventional LED TVs.
  • Features Acoustic Multi-Audio by four front-facing speakers; with Sony’s Sound-from-Picture Reality experience, action and sound are precisely aligned and viewing becomes so much more immersive.
  • Features a TV Centre Speaker Mode; use the TV as the centre speaker in a home cinema setup.
  • Features X-Wide Angle that minimises the colour change when viewed from the side; view faithful shades and hues from wherever you watch the TV.
  • X-Motion Clarity keeps fast action clear and smooth; moving images are precisely controlled to minimise blur and even during fast-moving scenes, pictures stay true with no loss in brightness.
  • Features Netflix Calibrated Mode that brings the creator's vision directly to the TV.
  • Features IMAX Enhanced that brings a fully immersive at-home entertainment experience to the TV taking full advantage of IMAX Enhanced content.
  • Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.
  • With the Android TV platform and the Google Assistant built-in, you can quickly access entertainment, get answers and control devices around your home. Find the latest blockbuster, check the score of the big game or dim the lights – all with just your voice, no remote required. (Google Assistant availability depends on region.)
  • Easy to control smart remote; connect set-top boxes and other devices via HDMI to the TV and control them all using one smart remote (depends on region); a slimmer, more rounded design with a built-in voice control microphone and an enhanced button layout for ease of use.
  • New processor for stress-free usability; quicker response of launching apps, powering on the TV, and more.
  • Product page: https://www.sony.co.uk/electronics/televisions/zg9-series

MASTER Series AG9 4K HDR OLED TV (77”, 65”, and 55” models)

  • Features Picture Processor X1™ Ultimate, providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing.
  • Features Pixel Contrast Booster, eight million self-illuminating pixels and Sony-original panel controller for OLED that brings a significantly enriched visual experience with unprecedented black, authentic colour and a wide viewing angle.
  • Features Acoustic Surface Audio+; two actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience. TV Centre Speaker Mode provides choice to use the TV as the centre speaker in a home cinema setup. Beautifully detailed images combine with Sony’s Sound-from-Picture Reality for a captivating audio-visual performance.
  • Slim wall mount design; it fits as close as a picture and blends effortlessly with the room.
  • Features Netflix Calibrated Mode that brings the creator's vision directly to the TV.
  • Features IMAX Enhanced that brings a fully immersive at-home entertainment experience to the TV taking full advantage of IMAX Enhanced content.
  • Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.
  • With the Android TV platform and the Google Assistant built-in, you can quickly access entertainment, get answers and control devices around your home. Find the latest blockbuster, check the score of the big game or dim the lights – all with just your voice, no remote required. (Google Assistant availability depends on region.)
  • Easy to control smart remote; connect set top boxes and other devices via HDMI to the TV and control them all using one smart remote (depends on region); a slimmer, more rounded design with a built-in voice control microphone and enhanced button layout for ease of use.
  • New processor for stress-free usability; quicker response of launching apps, powering on the TV, and more.
  • Product page: https://www.sony.co.uk/electronics/televisions/ag9-series

AG8 Series BRAVIA OLED 4K HDR TV (65” and 55” models)

  • Features OLED as display device; 8 million self-illuminating OLED pixels brings a significantly enriched visual experience with unprecedented black, rich colour, and a wide viewing angle.
  • Features 4K HDR Processor X1 Extreme providing the ultimate 4K HDR viewing experience by incorporating three technologies: Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing.
  • Features Acoustic Surface Audio; the entire screen resonates with great sound emanating directly from the screen itself. This allows Sound-from-Picture Reality, a perfect unification of picture and sound that conventional TVs cannot deliver.
  • Ideal for a soundbar; rotate the stand 180° and it will rise up so you can easily place the soundbar by the TV.
  • Features IMAX Enhanced that brings a fully immersive at-home entertainment experience to the TV taking full advantage of IMAX Enhanced content.
  • Dolby Vision™ brings scenes vividly to life for authentic viewing.
  • With the Android TV platform and the Google Assistant built-in, you can quickly access entertainment, get answers and control devices around your home. Find the latest blockbuster, check the score of the big game or dim the lights – just press the mic button on your remote and use your voice to get started. (Google Assistant availability depends on region.)
  • Product page: https://www.sony.co.uk/electronics/televisions/ag8-series

XG95 Series (85”, 75”, 65” and 55” models) 4K HDR Full Array LED TV

  • Features Picture Processor X1™ Ultimate providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing.
  • Features full-array local dimming backlight with X-tended Dynamic Range™ PRO that ensures 6 times the contrast of conventional LED TVs.
  • Features Acoustic Multi-Audio with Sound Positioning Tweeters; delivering Sony’s Sound-from-Picture Reality experience, action and sound are precisely aligned and your viewing becomes so much more immersive.
  • Features X-Wide Angle that minimises the colour change when viewed from the side; view faithful shades and hues from wherever you watch the TV (available in 85” and 75” models.)
  • X-Motion Clarity keeps fast action clear and smooth; moving images are precisely controlled to minimise blur and even during fast-moving scenes, pictures stay true with no loss in brightness.
  • Features Netflix Calibrated Mode that brings the creator's vision directly to the TV.
  • Features IMAX Enhanced that brings a fully immersive at-home entertainment experience to the TV taking full advantage of IMAX Enhanced content.
  • Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.
  • With the Android TV platform and the Google Assistant built-in, you can quickly access entertainment, get answers and control devices around your home. Find the latest blockbuster, check the score of the big game or dim the lights – all with just your voice, no remote required. (Google Assistant availability depends on region.)
  • Easy to control smart remote; connect set top boxes and other devices via HDMI to the TV and control them all using one smart remote (depends on region); a slimmer, more rounded design with a built-in voice control microphone and an enhanced button layout for ease of use.
  • New processor for stress-free usability; quicker response of launching apps, powering on the TV, and more.
  • Product page: https://www.sony.co.uk/electronics/televisions/xg9505-series

XG90 Series 4K HDR Full Array LED TV (49” model)

  • Features 4K HDR Processor X1 Extreme providing the ultimate 4K HDR viewing experience by incorporating three technologies: Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing.
  • Features full-array local dimming backlight with X-tended Dynamic Range™ PRO that ensures 6 times the contrast of conventional LED TVs.
  • X-Motion Clarity keeps fast action clear and smooth; moving images are precisely controlled to minimise blur and even during fast-moving scenes, pictures stay true with no loss in brightness.
  • Features IMAX Enhanced that brings a fully immersive at-home entertainment experience to the TV taking full advantage of IMAX Enhanced content.
  • Dolby Vision™ brings scenes vividly to life for authentic viewing.
  • With the Android TV platform and the Google Assistant built-in, you can quickly access entertainment, get answers and control devices around your home. Find the latest blockbuster, check the score of the big game or dim the lights – just press the mic button on your remote and use your voice to get started. (Google Assistant availability depends on region.)
  • Product page: https://www.sony.co.uk/electronics/televisions/xg9005-series

XG85 Series 4K HDR LED TV (85”, 75”, 65” and 55” models)

  • 4K HDR Processor X1™ reproduces more depth, textures and natural colours with Object-based HDR remaster technology.
  • Features Acoustic Multi-Audio with Sound Positioning Tweeters; delivering Sony’s Sound-from-Picture Reality experience, action and sound are precisely aligned and your viewing becomes so much more immersive.
  • Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy.
  • Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.
  • With the Android TV platform and the Google Assistant built-in, you can quickly access entertainment, get answers and control devices around your home. Find the latest blockbuster, check the score of the big game or dim the lights – just press the mic button on your remote and use your voice to get started. (Google Assistant availability depends on region.)
  • Easy to control smart remote; connect set top boxes and other devices via HDMI to the TV and control them all using one smart remote (depends on region); a slimmer, more rounded design with a built-in voice control microphone and an enhanced button layout for ease of use.
  • New processor for stress-free usability; quicker response of launching apps, powering on the TV, and more.
  • Product page: https://www.sony.co.uk/electronics/televisions/xg8505-series

WG6 Series Full HD HDR LED TV (50” and 43” models)

Pricing and availability

Pricing and retail availability will be announced at a later date.

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Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, interactive entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $77 billion for the fiscal year ended March 31, 2018. Sony Global Web Site: http://www.sony.net/