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Sony Announces Pricing and Availability of 77” BRAVIA® OLED A1 4K HDR TV

Press release   •   Aug 31, 2017 13:15 CEST


Sony announced the European pricing and availability details for the Sony 77” BRAVIA® OLED A1 4K HDR TV. The highly-acclaimed OLED TV from Sony – previously offered in 55” and 65” – is now available for pre-order with deliveries expected late September.

The Sony BRAVIA OLED A1 4K HDR TV delivers a premium viewing experience with the superior picture quality and absolute black levels of OLED enhanced by the power of Sony’s 4K HDR Processor X1™ Extreme which extends the capability of OLED to deliver an exquisite 4K HDR picture. The TVs support HDR10, HLG, and Dolby Vision™ (to be added via firmware update by the end of the year) for viewing the growing library of HDR content. Like the 55” and 65” models, the 77” BRAVIA OLED A1 features the world’s first Acoustic Surface™ technology, making the screen the speaker, and an edge-to-edge stand-less form factor. With over 8 million self-illuminating pixels, the BRAVIA OLED A1 4K HDR TV series delivers a significantly enriched visual experience with unprecedented black levels, rich and lifelike colour, dynamic contrast, blur-less image and a wide viewing angle.

The BRAVIA OLED A1 4K HDR TVs are powered by Android TV™ which brings movies, TV shows and thousands of apps into the home, making it easy to watch broadcast and cable TV, download entertainment, and use as a gaming device. TV lovers can enjoy hit shows and timeless movies on Google Play Movies & TV, Netflix, Amazon Video, YouTube, and others.

For pricing and other details please access your local Sony website from

In other news, customers who purchase the new 77” BRAVIA OLED A1 TV or any other BRAVIA 2017 Android TV will receive a Google Play Bundle*. Starting this autumn users will receive a 3-month Google Play Music access, a special booster pack from EA’s Real Racing 3, and will be able to choose one 4K-UHD movie from a blockbuster selection including Spider-Man™: Homecoming** from Google Play Movies & TV.

For further details on both the 77 inch A1 and to learn more about the Google Play Bundle please visit the Sony IFA Blog here.


*Google Play Bundle Available in UK, France, Germany and Italy. Availability dates may vary by location.

** Spider-Man™: Homecoming will be available in line with the local digital release in applicable markets.

Android TV and Google Play are trademarks of Google Inc.

Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $76 billion for the fiscal year ended March 31, 2017. Sony Global Web Site: