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Sony Europe wins ‘Stakeholder Engagement’ award for FutureScapes at the Sustainability Leaders Awards 2012

Press release   •   Dec 06, 2012 18:12 CET

06 December 2012: Sony Europe has won the ‘Stakeholder engagement’ award at the 2012 Sustainability Leaders Awards. Created by Europe's biggest environmental website, Edie.net in partnership with Sustainable Business magazine, the awards promote innovation and excellence in sustainable business practices, by recognising and honouring organisations that are exemplars in the field.

Sony Europe’s collaborative sustainability project, FutureScapes, convened in partnership with leading sustainability non-profit, Forum for the Future, was praised for its innovative and sophisticated multi-platform approach to successfully engaging an unusually broad range of stakeholders.

Emily Nicoll, General Manager of Sustainability Communications at Sony Europe said: “FutureScapes has been all about creating new, exciting and interesting ways of exploring sustainability issues, together; after all, no one organisation can achieve sustainability on its own. By using an eclectic mix of activities and platforms – from a creative brainstorm with more than 60 NGOs, R&D experts and creative thinkers, through to emotionally engaging short stories exploring life in 2025 – we sought to stimulate fresh and exciting thinking amongst a really broad range of stakeholders.

“As well and involving NGOs and experts in the field, by making the agenda fun, relevant and emotionally engaging we’ve also brought the discussion to those who may previously have felt that sustainability is ‘not for them’. It’s been a fantastic journey so far – and we are absolutely thrilled to have been recognised with this award.”

The FutureScapes project continues as an important complement to Sony’s operational sustainability activities such as its Road to Zero environmental action-plan.

Speaking of the FutureScapes project, the Sustainability Leaders judging panel said: “What made this project stand out was its innovative and sophisticated multi-platform approach, engaging an unusually broad range of participants to generate content and using multiple media to engage with a challenging mix of often hard to reach audiences…And it sounds great fun!”

For more information about the FutureScapes project, search ‘Sony FutureScapes’ or visit https://www.facebook.com/openplanetideas?ref=ts&fref=ts

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