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Sony future design meets cutting-edge technology at Milano Salone del Mobile 2010

Press release   •   Apr 14, 2010 10:00 CEST

The iconic Monolithic Design marks a new vision for both Sony’s design and user experience. The design essence was created from the idea of the most beautiful, simplified and minimal design, becoming as much part of the interior décor as a functional home entertainment design. With its networked functionality and unique minimalistic looks, the new BRAVIA with Monolithic Design offers an innovation in people’s lifestyles, redefining the living room as the centre of home entertainment. Whereas content is currently often accessed in isolation through smart phones or via laptops, the functionality of this new range means the TV can become the portal through which to access, aggregate and navigate ultimate, premium entertainment experiences; bringing people together to experience online and digital TV content in one place.

Functionality such as Wi-Fi connectivity and Sony’s BRAVIA Internet Video on the new range of TVs gives access to ‘catch-up’ TV and Internet services to open up a whole new world of entertainment possibilities not yet readily available through today’s TVs. Combined with Sony’s intuitive user interface on the new Monolith Home Entertainment product range, Sony is facilitating easier, faster access to additional, premium content.

Home entertainment is now moving into a whole new dimension with the introduction of Full HD 3D. From this summer an advanced new 3D picture technology will be available in the home.  Wearing hi-tech Active Shutter glasses users will be transported into an amazing world of life-like Full HD 3D action which has to be experienced to be truly believed. ‘From the lens to the living-room’, Sony is actively involved at every stage of the 3D value chain and proudly draws on the strengths of the ‘3D World created by Sony’, which encapsulates expertise in professional solutions, consumer electronics, movie making and gaming alike. It’s just one of the advanced technologies from Sony which brings premium entertainment straight to the living room.

Offering future design and cutting edge technology…now, Sony is providing access to a world of online content and new 3D experiences in Full HD combined with a unique Monolithic Design style. To see the how this new design vision has inspired further forward thinking design ideas exploring the integration of technology and home architecture, the Milano Salone exhibition ‘Contemplating Monolithic Design’ by Sony is open for public viewing from 14th to 19th April in the impressive space of Officine Stendhal at Via Stendhal 35.