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Sony honoured with 26 iF Design Awards including three gold awards

Press release   •   Feb 28, 2014 23:00 CET

Today Sony is proud to announce 26 iF Awards including triple gold awards from the prestigious international iF Design Awards. These three gold awards are a testimony to Sony’s excellence in various areas, from capturing memories with your camera, to creating content on your laptop and enjoying watching the photos and films in 4 times the detail of HD with 4K TV in your living room.

Below you can hear what the judges have said regarding each gold award won. In addition to the list of all products that have been recognised for their design this year.

iF Gold Awards 2014

BRAVIA™ X9000A Series | 4K LED HD TV

“In this case, we are dealing with a perfect formal reduction of the product type: flat-screen TV. It is aesthetically strong, on the one hand, with its generous format and integrated speakers, yet nonetheless reserved. There are hardly any noticeable details when it is turned off, once switched on, however, it unfolds its overall effect. Every edge, every surface, is perfectly designed and manufactured.”

Category: 03. audio / video. Company/manufacturer: Sony Corporation, Tokyo/Japan

DSC-RX10 | Digital Still Camera

“The Sony Digital RX10 is the congenial translation of the classical single lens reflex camera form into the year 2014. The casing is unbelievably smooth, and the handling of the camera is virtually self-explanatory. Useless functions are not to be found. The product convinces with strict, strong shapes and an extremely clean design in every detail.”

Category: 03. audio / video. Company/manufacturer: Sony Corporation, Tokyo/Japan

VAIO® Tap11 | Tablet PCT

“This tablet PC convinced us because it reflects a mature brand continuing to innovate with a consistent and coherent design language and with good use of materials, excellent attention to details and overall simplicity and cleanness of execution.”

Category: 05. computer. Company/manufacturer: Sony Corporation, Tokyo/Japan

iF product design award 2014

SAXES series

SH800 / SP6800


DSC-QX10 / QX100

DR-AS30V w/accessories



VAIO® Tap11


VAIO® Tap21

VAIO® Fit 13A





CMT-BT80W/BT60 Series




BRAVIA™ W950A Series

BRAVIA™ X9000A Series

Xperia™ Z Ultra

Xperia™ Z1 f, Xperia™ Z1 Compact

Xperia™ C

SmartWatch2 SW2

Smart Bluetooth® Handset SBH52