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Sony Scores Top Marks at iF Design Awards

Press release   •   Feb 13, 2012 10:37 CET

Friday night's prestigious International Forum Design Awards (iF) ceremony in Munich saw Sony walk away with Six Gold Awards, our most outstanding achievement to date from iF. Awarded for outstanding design to just 60 products from over 4,000 entries, it's clear to see Sony's mark upon the design world. As well as Gold Awards for the BRAVIA™ NX720 TV, Sony Tablet S, Cyber-shot™ DSC-TX55, “α” NEX-C3, “α” NEX-7 and NXCAM NEX-FS100EK professional camera, a further 16 awards were presented for achievements in 'product' and 'communication' design.

In a world where we are engaging with and enjoying an increasing amount of entertainment content in many different ways, it is fitting that iF recognised Sony for its "stunning design with a focus on the users interaction with content" for the new Sony Tablet S. The large screen, use of ergonomic design which creates a feeling of lightness and stability and the gentle diagonal positioning of the screen for a more natural angle for use when placed onto a flat surface, produces a beautiful looking tablet that enables users to fully focus on content.

To create images to share and enjoy on the Sony Tablet S, users can do so with not one but three Gold Award winning Sony digital cameras for all levels of ability. Chosen by iF for their blend of intuitive operation and straightforward design, the Cyber-shot DSC-TX55, “α” NEX-C3 and “α” NEX-7 take into account how users interact with the cameras whether they are beginners, budding amateur photographers or professionals.

"Sony is proud to have received six gold awards-one more than last year- at the highly esteemed International Forum Design Award. In such a competitive forum, where a total of only 60 awards are presented to companies from across all industries, this recognition is testament to Sony’s ongoing design efforts and expertise.

From Sony Tablet S, whose design was born from the pursuit for ultimate usability to “BRAVIA” TV NX720, which hones last year’s award winning monolithic design, and the NEX-7 and NEX-C3, which embody the evolution of last year’s award winning and iconic E-mount series, Sony is constantly stri