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Zoom in closer with this season’s new Cyber-shot™ cameras from Sony

Press release   •   Feb 28, 2012 05:00 CET

  • DSC-HX20V: compact, powerful and perfect for travel with 20x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
  • DSC-WX100: world’s smallest and lightest camera*1 with 10x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
  • DSC-HX200V: ultra 30x optical zoom with effective 18.2 megapixel Exmor R® CMOS Sensor and manual controls
  • DSC-TX20: water/freeze/dust/shock-proof with effective 16.2 megapixel Exmor R® CMOS Sensor
  • DSC-W690: slim and easy to use with 10x optical zoom and 16.1 megapixels
  • DSC-HX10V: 16x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
  • DSC-H90: 16x optical zoom and effective 16.1 megapixels

Big, bold close-ups don't have to mean carrying a big, bulky camera. With this season’s latest Cyber-shot™

The new Cyber-shot™ line-up is headed by the compact, powerful HX20V featuring the AA lens and packed with advanced shooting features in a stylish, easy to carry body, making it an ideal travel partner. The highly-efficient Exmor R™ CMOS sensor with 18.2 effective megapixels is teamed with the latest BIONZ processor that assures flawless, low-noise images, even in low light. By processing each area of an image to achieve the optimal balance between noise and details, the adaptive noise reduction technology achieves a natural look with reduced noise. Ideal for action-packed scenes, fleeting portraits and close-ups, speedy shooting responses and quick autofocus (approximately 0.13 second in daylight and 0.21seconds in low-light at 3 EV) help you capture more split-second moments.

Other HX20V highlights include 20x optical zoom, AVCHD Full HD 50p video recording for super-smooth footage, artistic Picture Effect modes, 3D shooting and GPS. Advanced manual functions give exceptional creative control over producing beautiful Full HD video and stills.

Also available, the Cyber-shot™ HX10V is an even more accessibly-priced choice for versatile shooting with 18.2 effective megapixels and a 16x optical zoom range.

DSC-WX100


Just 17.5mm slim (at thinnest point), the beautifully styled Cyber-shot™ WX100 is the world’s smallest, lightest camera*1 to offer a powerful 10x optical zoom range. It’s an ideal travel partner, covering a huge range of shooting possibilities from wide-angle shots to detail-packed close-ups.

DSC-HX200V


With an ultra-powerful 30x optical zoom range and easy DSLR-style manual controls, the HX200V offers big-camera performance with the portability of a compact. It’s a showcase for latest Cyber-shot™ technologies like Full HD 50p video, Superior Auto, high-speed autofocus, Picture Effect, 3D shooting and quick AF speed (approximately 0.13 seconds in daylight and 0.21 seconds in low-light at 3 EV).

DSC-TX20


Ultra-slim and stylish, the TX20 is your perfect partner for everyday adventures, from skiing to trips to the beach or pool. Resisting water (to 5m), dust, freeze and drops from a height of 1.5m, it’s packed with advanced Cyber-shot™ technologies in a beautifully slim body.

DSC-W690



Slim and refreshingly easy to use, the W690 brings distant subjects closer with its impressive 10x optical zoom lens. Enhanced Optical SteadyShot now offers improved image stabilisation that’s effective with both stills and movies. 360 Sweep Panorama lets you grab exciting all-round images at the touch of a button, while iAUTO takes care of adjusting camera settings for great results without fuss.

DSC-H90


With a powerful 16x optical zoom range and 24mm wide angle, the Cyber-shot™ H90 handles a wide range of shooting situations, from landscapes to frame-filling close-ups. Your creative options are broadened further with enhanced Optical SteadyShot, iAUTO, 360
The rugged new range of SDHC cards by Sony are ideal for sustained burst shooting, Full HD video and 3D imaging. Resistant to water, x-rays, sweltering summer heat and freezing conditions, they’re perfect partners for the most gruelling photo or video assignment.

The range-topping Expert series can now achieve blazing transfer speeds up to 94MB/s*4 with the growing range of compatible UHS-I hardware, including the SLT-A77 Translucent Mirror camera. Also available for latest Cyber-shot™ models, the mid-range Experience series supports data rates up to 30MB/s*4. Both series come with free download of File Rescue software that allows recovery of accidentally-deleted photo/video files, even in 3D and Full HD.

Constructed with ‘SoRPlas’ Sony Recycled Plastic

The new Cyber-shot™ HX20V is partially constructed using ‘SoRPlas’ (Sony Recycled Plastic), a flame-retardant polycarbonate plastic that contains 99% recycled materials. SoRPlas exhibits excellent strength plus world-leading heat resistance and durability.

The new Cyber-shot™ HX20V, HX200VE, and H90 digital cameras by Sony are available in Europe from end April 2012. The Cyber-shot™ TX20 and W690 are available from mid-May 2012.