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Sony Multiroom: 'Sound changes tastes' Prof. Charles Spence, Crossmodal Research Laboratory

Sony Multiroom: 'Sound changes tastes' Prof. Charles Spence, Crossmodal Research Laboratory

Press Releases   •   Jun 18, 2015 10:00 CEST

• What we hear can change what we taste. Change the music you listen to and you may very well change the taste of whatever you are eating or drinking • Low-pitched sounds and the sound of brass instruments tend to bring out bitterness, while high-pitched piano or wind chimes will bring out the sweetness. Research shows 5-10% change in sweetness ratings not unusual

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