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Introducing Sony Cinema Line: Expanding the camera line-up for content creators with the technology cultivated for digital cinema production.

Press releases   •   Sep 02, 2020 11:00 CEST

Highly Anticipated Sony Alpha 7S III Combines Supreme Imaging Performance with Classic “S” Series Sensitivity

Press releases   •   Jul 28, 2020 16:00 CEST

New Alpha 7S III Empowers Creators with 4K 120P Video, 10-bit 4:2:2 Recording, 15+ Stop Dynamic Range , Improved AF Performance and more

Sony boosts full-frame lens line-up with launch of 12-24mm G Master™, the world’s widest zoom with a constant F2.8 aperture

Press releases   •   Jul 07, 2020 16:00 CEST

Sony Expands Range of Vlogging Solutions with Introduction of Vlog Camera ZV-1 and FDR-AX43 Compact 4K Handycam®

Press releases   •   May 26, 2020 16:00 CEST

Vlog Camera ZV-1 introduces a newly developed concept specifically addressing the needs of video content creators and AX43 is a new compact 4K Handycam with advanced image stabilisation technologies

Sony Boosts Full-Frame Lens Line-up with Introduction of New FE 20mm F1.8 G Large-aperture Ultra-wide-angle Prime Lens

Press releases   •   Feb 25, 2020 16:00 CET

Sony Introduces Alpha 9 II Adding Enhanced Connectivity and Workflow for Professional Sports Photographers and Photojournalists

Press releases   •   Oct 03, 2019 16:00 CEST

New Alpha 9 II Combines Alpha 9’s Unrivalled Speed with New Functionality to Meet Professional Needs

Sony Expands E-mount Lens Line-up with Two New APS-C Lenses

Press releases   •   Aug 28, 2019 16:15 CEST

New E 16-55mm F2.8 G Standard Zoom Lens and E 70-350mm F4.5-6.3 G OSS Super-Telephoto Zoom Lens Extend Creative Options for Sony APS-C Shooters

Sony Strengthens APS-C Mirrorless Camera Line-up with Launch of Two New Models

Press releases   •   Aug 28, 2019 16:15 CEST

Sony launches Alpha 6600 with in-body image stabilisation and enhanced battery life and further boosts the line-up with introduction of Alpha 6100

Sony Brings New Level of Power to Premium Compact Camera Line-up with introduction of the RX100 VII; Alpha 9 performance in your pocket　

Press releases   •   Jul 25, 2019 16:00 CEST

Sony Introduces High-Resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated Full-frame Image Sensor

Press releases   •   Jul 16, 2019 16:30 CEST

Unprecedented highest resolution and widest dynamic range for αTM (AlphaTM) system combined with high speed performance, in a lightweight compact body