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Press releases

Introducing Sony Cinema Line: Expanding the camera line-up for content creators with the technology cultivated for digital cinema production.
Highly Anticipated Sony Alpha 7S III Combines Supreme Imaging Performance with Classic “S” Series Sensitivity

Highly Anticipated Sony Alpha 7S III Combines Supreme Imaging Performance with Classic “S” Series Sensitivity

Press releases   •   Jul 28, 2020 16:00 CEST

New Alpha 7S III Empowers Creators with 4K 120P Video, 10-bit 4:2:2 Recording, 15+ Stop Dynamic Range , Improved AF Performance and more

Sony boosts full-frame lens line-up with launch of 12-24mm G Master™, the world’s widest zoom with a constant F2.8 aperture
Sony Expands Range of Vlogging Solutions with Introduction of Vlog Camera ZV-1 and FDR-AX43 Compact 4K Handycam®

Sony Expands Range of Vlogging Solutions with Introduction of Vlog Camera ZV-1 and FDR-AX43 Compact 4K Handycam®

Press releases   •   May 26, 2020 16:00 CEST

Vlog Camera ZV-1 introduces a newly developed concept specifically addressing the needs of video content creators and AX43 is a new compact 4K Handycam with advanced image stabilisation technologies

Sony Boosts Full-Frame Lens Line-up with Introduction of New FE 20mm F1.8 G Large-aperture Ultra-wide-angle Prime Lens
Sony Introduces Alpha 9 II Adding Enhanced Connectivity and Workflow for Professional Sports Photographers and Photojournalists

Sony Introduces Alpha 9 II Adding Enhanced Connectivity and Workflow for Professional Sports Photographers and Photojournalists

Press releases   •   Oct 03, 2019 16:00 CEST

New Alpha 9 II Combines Alpha 9’s Unrivalled Speed with New Functionality to Meet Professional Needs

Sony Expands E-mount Lens Line-up with Two New APS-C Lenses

Sony Expands E-mount Lens Line-up with Two New APS-C Lenses

Press releases   •   Aug 28, 2019 16:15 CEST

New E 16-55mm F2.8 G Standard Zoom Lens and E 70-350mm F4.5-6.3 G OSS Super-Telephoto Zoom Lens Extend Creative Options for Sony APS-C Shooters

Sony Strengthens APS-C Mirrorless Camera Line-up with Launch of Two New Models

Sony Strengthens APS-C Mirrorless Camera Line-up with Launch of Two New Models

Press releases   •   Aug 28, 2019 16:15 CEST

Sony launches Alpha 6600 with in-body image stabilisation and enhanced battery life and further boosts the line-up with introduction of Alpha 6100

Sony Brings New Level of Power to Premium Compact Camera Line-up with introduction of the RX100 VII; Alpha 9 performance in your pocket 
Sony Introduces High-Resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated Full-frame Image Sensor

Sony Introduces High-Resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated Full-frame Image Sensor

Press releases   •   Jul 16, 2019 16:30 CEST

Unprecedented highest resolution and widest dynamic range for αTM (AlphaTM) system combined with high speed performance, in a lightweight compact body