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Press releases

Sony Boosts Full-Frame Lens Line-up with Introduction of 35mm F1.8, Lightweight Prime
Sony Announces its Next Generation α6400 Mirrorless Camera with Real-time Eye Autofocus, Real-time Tracking and World’s Fastest Autofocus

Sony Announces its Next Generation α6400 Mirrorless Camera with Real-time Eye Autofocus, Real-time Tracking and World’s Fastest Autofocus

Press releases   •   Jan 15, 2019 19:15 CET

New APS-C mirrorless camera features excellent image quality, compact design and many advanced technologies from Sony’s full-frame line-up

Sony Introduces 100mm F2.8 STF G Master™ with Highest Ever Quality Bokeh for an α Lens
Sony Launches Full-Frame 50mm F2.8 Macro Lens

Sony Launches Full-Frame 50mm F2.8 Macro Lens

Press releases   •   Aug 30, 2016 15:00 CEST

A lightweight and compact 50mm Prime lens with 1:1 Macro capability

Sony’s New α7R II Camera Delivers Innovative Imaging Experience with World’s First Back-Illuminated 35mm Full-Frame Sensor

Sony’s New α7R II Camera Delivers Innovative Imaging Experience with World’s First Back-Illuminated 35mm Full-Frame Sensor

Press releases   •   Jun 11, 2015 09:00 CEST

Sony’s Flagship Mirrorless Camera Features 42.4 MP Back-illuminated CMOS sensor, In-camera 5-axis Image Stabilisation, Internal 4K Video Recording, Silent Shooting, Fast Hybrid AF and more

Spoiled for choice: Sony α E-mount family grows with four brand-new full-frame lenses plus two full-frame converters

Spoiled for choice: Sony α E-mount family grows with four brand-new full-frame lenses plus two full-frame converters

Press releases   •   Mar 04, 2015 05:00 CET

Two new full-frame lenses and converters to be added to the Sony α E-mount range.

Widen your horizons: Sony introduces ZEISS 16-35mm F4 full-frame wide-angle zoom for α E-mount cameras

Widen your horizons: Sony introduces ZEISS 16-35mm F4 full-frame wide-angle zoom for α E-mount cameras

Press releases   •   Sep 15, 2014 16:45 CEST

• Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) with versatile wide-angle zoom range • Legendary ZEISS design optimised for Sony α7 series 35mm full-frame cameras • Optical SteadyShot in-lens image stabilisation • Compact and portable with dust and moisture resistant design

Sony introduces world’s first 35mm full frame lens with power zoom capability*

Sony introduces world’s first 35mm full frame lens with power zoom capability*

Press releases   •   Sep 12, 2014 10:00 CEST

• FE PZ 28-135mm F4 G OSS (SELP28135G) • New ‘Smooth Motion Optics’ design for serious movie-makers • Smooth and silent drive with Super Sonic wave Motor (SSM) for zooming and “double linear motor” for focusing • Separate focus, iris and zoom rings for professional operation • Optical SteadyShot in-lens image stabilization • Compact and portable with dust- and moisture resistant design