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Press Releases

Sony Expands Full-Frame Lens Line-up with launch of 24mm F1.4 G Master™ Prime

Sony Expands Full-Frame Lens Line-up with launch of 24mm F1.4 G Master™ Prime

Press Releases   •   Sep 20, 2018 16:05 CEST

New Large Aperture Wide-Angle Prime Lens is the compact and lightest in its class , with superb sharpness even at F1.4

Sony Introduces the Long-Awaited 400mm F2.8 G Master™ Prime Lens

Sony Introduces the Long-Awaited 400mm F2.8 G Master™ Prime Lens

Press Releases   •   Jun 27, 2018 16:00 CEST

New Large Aperture Super-Telephoto Prime Lens is World’s lightest in its class, with outstanding AF performance, innovative optical design and exceptional image quality

Sony Adds High Magnification, High Quality 18-135mm F3.5-5.6 APS-C Zoom Lens to E-mount Lens Line-up

Sony Adds High Magnification, High Quality 18-135mm F3.5-5.6 APS-C Zoom Lens to E-mount Lens Line-up

Press Releases   •   Jan 05, 2018 07:00 CET

New Compact, Lightweight E 18-135mm F3.5-5.6 OSS Features Outstanding Sharpness and Fast, Precise, Quiet AF for a wide variety of still and video applications

Chase the light with Sony’s 100mm STF lens as the darkest day of the year approaches
Sony introduces 18-110mm Super 35mm / APS-C lens with power zoom capability
Sony Launches Full-Frame 50mm F2.8 Macro Lens

Sony Launches Full-Frame 50mm F2.8 Macro Lens

Press Releases   •   Aug 30, 2016 15:00 CEST

A lightweight and compact 50mm Prime lens with 1:1 Macro capability

Sony Releases Full-Frame FE 50mm F1.4 ZA Prime Lens
Sony Bolsters Full-Frame FE Lens Lineup with New 70-300mm High-Resolution Zoom and 50mm F1.8 Prime Lenses

Sony Bolsters Full-Frame FE Lens Lineup with New 70-300mm High-Resolution Zoom and 50mm F1.8 Prime Lenses

Press Releases   •   Mar 29, 2016 17:00 CEST

New FE 70-300mm F4.5-5.6 G OSS Telephoto Zoom and 50mm F1.8 Prime Lens Extend Sony α Shooting Possibilities

Sony boosts α A-mount line-up with two new high performance ZEISS® lenses

Sony boosts α A-mount line-up with two new high performance ZEISS® lenses

Press Releases   •   Apr 23, 2015 17:00 CEST

Two new α A-mount lenses with refined versions of ZEISS® Vario-Sonnar T* standard and wide angle zooms.

Widen your horizons: Sony introduces ZEISS 16-35mm F4 full-frame wide-angle zoom for α E-mount cameras

Widen your horizons: Sony introduces ZEISS 16-35mm F4 full-frame wide-angle zoom for α E-mount cameras

Press Releases   •   Sep 15, 2014 16:45 CEST

• Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) with versatile wide-angle zoom range • Legendary ZEISS design optimised for Sony α7 series 35mm full-frame cameras • Optical SteadyShot in-lens image stabilisation • Compact and portable with dust and moisture resistant design

Sony introduces world’s first 35mm full frame lens with power zoom capability*

Sony introduces world’s first 35mm full frame lens with power zoom capability*

Press Releases   •   Sep 12, 2014 10:00 CEST

• FE PZ 28-135mm F4 G OSS (SELP28135G) • New ‘Smooth Motion Optics’ design for serious movie-makers • Smooth and silent drive with Super Sonic wave Motor (SSM) for zooming and “double linear motor” for focusing • Separate focus, iris and zoom rings for professional operation • Optical SteadyShot in-lens image stabilization • Compact and portable with dust- and moisture resistant design