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World’s first cognitive intelligence TV, Sony BRAVIA XR A90J, to go on sale in Europe in March

World’s first cognitive intelligence TV, Sony BRAVIA XR A90J, to go on sale in Europe in March

Press releases   •   Mar 01, 2021 10:00 CET

Sony has announced the European launch window for its innovative BRAVIA XR MASTER Series A90J 4K HDR OLED televisions. The world’s first cognitive intelligence TV in now available to pre-order in select countries in Europe with deliveries expected in late March. The A90J uses a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.

Sony Europe announces new BRAVIA XR 8K LED, 4K OLED and 4K LED models with new “Cognitive Processor XR”

Sony Europe announces new BRAVIA XR 8K LED, 4K OLED and 4K LED models with new “Cognitive Processor XR”

Press releases   •   Jan 07, 2021 19:00 CET

Sony Europe today announced the world’s first cognitive intelligence televisions. The new BRAVIA XR televisions include MASTER Series Z9J 8K LED, MASTER Series A90J and A80J OLED, and X95J and X90J 4K LED.

Sony launches the Apple TV app on select smart TVs

Sony launches the Apple TV app on select smart TVs

Press releases   •   Oct 14, 2020 15:00 CEST

Sony Europe today announced that customers can now access the Apple TV app on select Sony smart TVs to enjoy Apple TV+, Apple TV channels, new and popular movies, and personalised and curated recommendations. The Apple TV app is available starting today in Europe on Sony’s XH90 series via a software update.

Sony announces ‘Ready for PlayStation®5’ for current BRAVIA™ TVs

Sony announces ‘Ready for PlayStation®5’ for current BRAVIA™ TVs

Press releases   •   Jul 29, 2020 16:00 CEST

Sony Europe today announced a lineup of its current BRAVIA TVs that are officially ‘Ready for PlayStation®5’. The new ‘Ready for PlayStation 5’ tagline has been created in partnership with Sony Interactive Entertainment to make it easier for consumers to select the optimum TV in preparation for the anticipated launch of PlayStation 5, the next-generation game console releasing this holiday season.

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BRAVIA XR - world's first cognitive intelligence TV - line-up

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BRAVIA XR - world's first cognitive intelligence TV - line-up

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65" MASTER Series A90J OLED TV

65" MASTER Series A90J OL...

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65" MASTER Series A90J OLED TV

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Sony unveils 4K makeup looks inspired by this year’s Oscar nominees

Sony unveils 4K makeup lo...

Sony has revealed three unique 4K makeup looks inspired by Oscar nominees Rosamund Pike, Julianne Moore and Felicity Jones. Each look is ...

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